Whether you’re just launching a startup or an established company making millions in sales, building brand awareness should be a key objective in your marketing strategy. There’s a reason top companies hire brand managers and perform various activities to build… Read More
With new tools and new channels entering the picture on a daily basis, the marketing process is becoming harder by the day. If you’re a decision maker, you might find yourself overwhelmed by the various tools, techniques, and channels available… Read More
Your blog represents everything good you stand for: quality copywriting, unique ideas that you believe in, exciting subjects that work like a good cup of coffee, the transition of your very thoughts on (digital) paper. And when you find the… Read More
For every day that your business survives, the need to think of new marketing methods to give your enterprise a boost remains constant. To be able to win your existing customers’ loyalty and to gain new ones, should always be… Read More
I’m a writer; by profession. I love putting words into sentences and stacking them into neat little paragraphs and watch them fill pages and pages for eternity. But I hardly do what I love, for what I love is not… Read More
When I first started my blog, I had no idea what I was doing. I loved writing (which I still do!) and I was a full-time copy writer; a blog seemed like the most practical thing to do! I hardly… Read More