Albert Einstein once said, “a clever person solves a problem, but a wise person avoids it.” However, in business management, how wise you are, depends on your level of marketing intelligence. Marketing intelligence drives wise business decisions. Let’s take a… Read More
Competitive advantage is at the core of an organization’s performance in markets where there is heavy competition. It sets an organization apart from its competitors and paves the way for higher profit margins, greater return on assets, and accumulating valuable… Read More
Any experienced salesperson will tell you that the completion of a sale is only a small part of the sales process. Selling is not an act, but a process. It begins long before any transaction takes place. Carefully identifying and… Read More
Many businesses quote generalities like, ‘the customer is always right’ or ‘the customer is king’ without truly knowing what it means. Putting the customer first is more than just a motto that hangs on your office walls. A customer-centric strategy… Read More
Writing can be intimidating, even if you are an experienced writer. But a process – by breaking it down to simpler steps – can help you write faster and better. After all the way you write affects how well you… Read More
A go to market strategy is an essential part of a product launch. It defines how a business should reach out to its customers and gain a competitive advantage. It focuses on the market segments that should be pursued, the… Read More