How to Implement a Successful Marketing Intelligence Strategy
How to implement a successful marketing intelligence strategy

Albert Einstein once said, “a clever person solves a problem, but a wise person avoids it.” However, in business management, how wise you are, depends on your level of marketing intelligence. Marketing intelligence drives wise business decisions. Let’s take a… Read More

How to Successfully Achieve and Sustain Competitive Advantage
How to Achieve Competitive Advantage

Competitive advantage is at the core of an organization’s performance in markets where there is heavy competition. It sets an organization apart from its competitors and paves the way for higher profit margins, greater return on assets, and accumulating valuable… Read More

How to Visualize An Effective Sales Funnel

Any experienced salesperson will tell you that the completion of a sale is only a small part of the sales process. Selling is not an act, but a process. It begins long before any transaction takes place. Carefully identifying and… Read More

How to Visualize A Customer-Centric Strategy
Visualizing a customer-centric strategy

Many businesses quote generalities like, ‘the customer is always right’ or ‘the customer is king’ without truly knowing what it means. Putting the customer first is more than just a motto that hangs on your office walls. A customer-centric strategy… Read More