Find Your Ideal Customer Using Target Audience Analysis

Understanding and recognizing your target audience correctly is, perhaps, the most crucial step in any successful marketing strategy. A well-established target audience can drive a brand’s growth, marketing strategies and equity, leading to the overall improvement of the bottom line…. Read More

How to Implement a Successful Marketing Intelligence Strategy
How to implement a successful marketing intelligence strategy

Albert Einstein once said, “a clever person solves a problem, but a wise person avoids it.” However, in business management, how wise you are, depends on your level of marketing intelligence. Marketing intelligence drives wise business decisions. Let’s take a… Read More

How to Make Your Online Presentation More Engaging
Virtual Presentation Tips

Keeping your audience’s attention over a long period of time is undoubtedly one of the most challenging aspects of an online presentation. Not only does the audience have a shorter attention span but since they are participating online from the… Read More

The Easy Guide to Product Positioning

This guide is for someone who is not familiar with the concept of product positioning. Even if you are an expert in the subject area, you can still read on; you may learn something new, something you can use to… Read More