Understanding and recognizing your target audience correctly is, perhaps, the most crucial step in any successful marketing strategy. A well-established target audience can drive a brand’s growth, marketing strategies and equity, leading to the overall improvement of the bottom line…. Read More
User interviews are an effective research method that involves interacting with specific users to understand their perspectives, needs, and thought processes. A user interview is more than just a casual Q & A session. Conducting user interviews can help an… Read More
Albert Einstein once said, “a clever person solves a problem, but a wise person avoids it.” However, in business management, how wise you are, depends on your level of marketing intelligence. Marketing intelligence drives wise business decisions. Let’s take a… Read More
Keeping your audience’s attention over a long period of time is undoubtedly one of the most challenging aspects of an online presentation. Not only does the audience have a shorter attention span but since they are participating online from the… Read More
Writing can be intimidating, even if you are an experienced writer. But a process – by breaking it down to simpler steps – can help you write faster and better. After all the way you write affects how well you… Read More
This guide is for someone who is not familiar with the concept of product positioning. Even if you are an expert in the subject area, you can still read on; you may learn something new, something you can use to… Read More