No one wants to invest in your brand new product idea. Not at first. Not until you can persuade them, change their attitude and make them believe in your product. And this, you have to accomplish with your product pitch,… Read More
Category Archives for : Marketing
Want to make costly marketing errors and waste time and resources? Start without a marketing plan. A marketing plan is not only an essential part of your business plan, but it is the roadmap that will provide your team focus… Read More
The era of text is dying, online as well as offline. Taking over its place is visual content. Text-based content will always play an integral part in marketing, but to set yourself apart and to attract and retain the attention… Read More
The recruitment process for a business organization can be gruesome for the Human Resources department of that very organization. Why, you ask? Well, recruiting the right personnel for a business organization is no child’s play. The human resources managers have… Read More
When most small businesses think of metrics, things like website traffic, conversions, and page views immediately come to mind. But while these metrics can deliver important insight as to how well your marketing is working, they do little to illustrate… Read More
Launching a business online may seem pretty straightforward with today’s tools. There are dozens of online service providers that handle the backend while you focus on marketing and providing services. But designing a website or hosting them is just some… Read More