Most projects fail because the interests and the requirements of stakeholders are given zero attention. While your key stakeholders have the power to make your project fail, you need to have a proper plan in place to identify their needs… Read More
Category Archives for : Marketing & Sales
User research methods help when you want to get a deep understanding of who your users are, how they behave, and their needs. The data you gather and assess will in turn allow you develop a product or service that… Read More
Conversion rate optimization. The science of optimizing your website to convert more site visitors into customers. There are countless guides and checklists written around the post. But we are about to go about it in a different way – a… Read More
What makes a great campaign proposal? It starts with thorough research and outlining effective strategies, but the power lies in great writing. In fact, it’s in persuasive writing. And a big part of persuasive writing is linked to visuals. In… Read More
No one wants to invest in your brand new product idea.Not at first.Not until you can persuade them, change their attitude and make them believe in your product. And this, you have to accomplish with your product pitch, which ideally… Read More
The era of text is dying, online as well as offline. Taking over its place is visual content. Text-based content will always play an integral part in marketing, but to set yourself apart and to attract and retain the attention… Read More