We’ve all seen the motivational stories all over the Internet of businesses that seem like they’ve become overnight successes. However, most big things start from humble beginnings, including the giants that tower over us today. Before you ever hit big… Read More
For every $1 spent on email marketing, you will get $44.25 in revenue (source). That’s why marketers tell you that the money is in the email list! Think about that…. If you spend $1,000 on email marketing, you should get… Read More
Satisfied customers are one of your biggest ambassadors. You could be having the best online and offline strategies in place but if you under-utilize the feedback of your satisfied customers, you are not optimizing all resources available at your disposal… Read More
It has been my observation that businesses can be classified into three broad types. The first and the most exciting of these is the type of business that brings to market a very unique and revolutionary product that nobody had… Read More
We all like visual presentations. That’s the impetus behind the popularity of infographics. According to sources quoted by the Visual Teaching Alliance, our eyes can register 36,000 visual messages per hour (Jensen, 1996) and “90 percent of information that comes… Read More
The internet and business have both been through some dramatic changes over the course of the last decade or so. Social media has given consumers a voice, taking the power from the corporate space and placing it firmly in the… Read More