User interviews are an effective research method that involves interacting with specific users to understand their perspectives, needs, and thought processes. A user interview is more than just a casual Q & A session. Conducting user interviews can help an… Read More
Want to make costly marketing errors and waste time and resources? Start without a marketing plan. A marketing plan is not only an essential part of your business plan, but it is the roadmap that will provide your team focus… Read More
Launching a business online may seem pretty straightforward with today’s tools. There are dozens of online service providers that handle the backend while you focus on marketing and providing services. But designing a website or hosting them is just some… Read More
With a new year on the horizon, successful startup companies will be regrouping from past failures and capitalizing on any successes the previous year may have brought. The companies who don’t, may not make it to another new year. Aside… Read More
For every day that your business survives, the need to think of new marketing methods to give your enterprise a boost remains constant. To be able to win your existing customers’ loyalty and to gain new ones, should always be… Read More
There’s no easy way out of marketing a product and making sure that it aces the competition. It all has its process. The tricky thing is, this process has already been repeated over and over again by different industries. Yet… Read More