User interviews are an effective research method that involves interacting with specific users to understand their perspectives, needs, and thought processes. A user interview is more than just a casual Q & A session. Conducting user interviews can help an… Read More
Want to make costly marketing errors and waste time and resources? Start without a marketing plan. A marketing plan is not only an essential part of your business plan, but it is the roadmap that will provide your team focus… Read More
For every day that your business survives, the need to think of new marketing methods to give your enterprise a boost remains constant. To be able to win your existing customers’ loyalty and to gain new ones, should always be… Read More
There’s no easy way out of marketing a product and making sure that it aces the competition. It all has its process. The tricky thing is, this process has already been repeated over and over again by different industries. Yet… Read More
Branding is not only for enterprises. Branding can also be for an item or a person. It feels extraordinary to fabricate an accumulation of yourself on the web. Using social sites like Twitter, Facebook, and Google+, it becomes super easy… Read More
The content we and the community are creating is all over the place, and we realized that our website visitors are getting lost in the maze of information. Thus, we’ve decided to start compiling the relevant resources into minisites (mini… Read More