Writing can be intimidating, even if you are an experienced writer. But a process – by breaking it down to simpler steps – can help you write faster and better. After all the way you write affects how well you… Read More
Category Archives for : Marketing & Sales
A go to market strategy is an essential part of a product launch. It defines how a business should reach out to its customers and gain a competitive advantage. It focuses on the market segments that should be pursued, the… Read More
How excited do you get when you are setting goals for the new year ahead? If only that excitement lasted long enough to propel you towards actually accomplishing that goal – for once! Maybe the goals you set are often… Read More
Decision-making in any area of your business should be done after a situation analysis. It should be the first step in project planning or in setting up of any new initiative. In this post we will discuss what is a… Read More
A solid content strategy can double your online exposure and boost your conversions. It’s an essential tool in guiding smarter decision-making and generating effective results. In this post, we’ll look at the steps you need to take when creating a… Read More
Once you have identified your target audience and the competition, the next thing on your to-do list should be developing a marketing mix. Every business needs its very own marketing mix to appeal to its customers. In this post, we… Read More