The Easy Guide to Product Positioning

This guide is for someone who is not familiar with the concept of product positioning. Even if you are an expert in the subject area, you can still read on; you may learn something new, something you can use to… Read More

101 Guide to Creating User Flow Diagrams

User flow diagrams are indispensable in mastering user experience. They allow you to understand how users interact with your app or website, the steps they take to complete a task or achieve a goal on your website. This will help… Read More

The Easy Guide to Creating an Effective Service Blueprint

Over the last few decades, service blueprints have evolved as a useful method to address the many challenges in service design and innovation. It was first introduced by Lynn Shostack, a banking executive in 1982 in the Harvard Business Review. … Read More