A go to market strategy is an essential part of a product launch. It defines how a business should reach out to its customers and gain a competitive advantage. It focuses on the market segments that should be pursued, the… Read More
All posts by Amanda Athuraliya.
Business process reengineering is a crucial element in the agenda of many large as well as small companies in many industries, with manufacturing and banking/ finance being the leading sectors. It allows organizations to view their business processes from a… Read More
In the field of biology, classification plays a major role. With new species being discovered every day, it’s important to have techniques in place to identify and classify them. One such tool is the dichotomous key. It helps identify organisms… Read More
Although invented in the late 1970s, the McKinsey 7S model still helps businesses of all sizes succeed. A conceptual framework to guide the execution of strategy. In this guide, we’ll walk you through the 7S of the McKinsey Framework and… Read More
Strategy frameworks are numerous. There is one for any scenario and there’s a chance that selecting one may actually overwhelm someone new to the field. That’s why we have rounded up the most commonly used strategy frameworks from among them… Read More
Got a new business idea, but don’t know how to put it to work? Want to improve your existing business model? Overwhelmed by writing your business plan? There is a one-page technique that can provide you the solution you are… Read More