I’m a writer; by profession. I love putting words into sentences and stacking them into neat little paragraphs and watch them fill pages and pages for eternity. But I hardly do what I love, for what I love is not… Read More
Tag Archives for marketing communication
I’ve been writing white papers for B2B technology marketers for many years. It’s a variegated format, one that serves different purposes in the marketing process. That variety is both a strength and a weakness for marketers, however. It’s versatile, which… Read More