Getting to know each member of your target audience individually is infeasible. This is why you need to create a buyer persona. It helps create a picture of your ideal customer based on the common aspects shared among your potential… Read More


Getting to know each member of your target audience individually is infeasible. This is why you need to create a buyer persona. It helps create a picture of your ideal customer based on the common aspects shared among your potential… Read More

Although initially designed for software development teams, Scrum has now become popular across many other fields, from marketing to project management. In this post, we’ll explain the basics every Scrum newbie needs to know including what is Scrum, and how… Read More

Increasing candidate flow and conversion rate has become a common challenge in many organizations. To attract the right talent at the right time, you need to have an efficient recruitment process in place. One of our major goals for this… Read More

Great ideas don’t just occur. In order to come up with some great new idea, you need to have the right knowledge and experience, and the ideal circumstance. However, there are techniques that you can use to boost your creative… Read More

What’s the secret behind any successful product or service company? An effective product strategy. A product strategy plays the important role of guiding product investments, product planning, and the future direction of a product. In this guide we will be… Read More

Event organization could be a tedious task if you don’t have a proper plan. Bigger the event, the more detail you’ll have to look into when planning it, and more challenges you’ll have to overcome. In this post, we will… Read More