The success of a product depends on its marketing strategy. The right marketing mix can do wonders in product positioning and reaching out to your targeted customers. Whether you adopt B2C or B2B marketing strategies, your products are always marketed… Read More
Albert Einstein once said, “a clever person solves a problem, but a wise person avoids it.” However, in business management, how wise you are, depends on your level of marketing intelligence. Marketing intelligence drives wise business decisions. Let’s take a… Read More
Although both product teams and marketing teams work towards a common overarching goal – which, in most cases, is a successful product, happy customers, and a thriving company – they often work in silos. Amidst accomplishing daily tasks and pushing… Read More
Competitive advantage is at the core of an organization’s performance in markets where there is heavy competition. It sets an organization apart from its competitors and paves the way for higher profit margins, greater return on assets, and accumulating valuable… Read More
Any experienced salesperson will tell you that the completion of a sale is only a small part of the sales process. Selling is not an act, but a process. It begins long before any transaction takes place. Carefully identifying and… Read More
Many businesses quote generalities like, ‘the customer is always right’ or ‘the customer is king’ without truly knowing what it means. Putting the customer first is more than just a motto that hangs on your office walls. A customer-centric strategy… Read More