Brand watchdogs and public-relations experts like creating lists, and unfortunately their focus is usually on the mistakes companies make. Botched cover-ups, poorly handled crises, and failed publicity stunts all have their place on such lists, but very rarely do we focus on… Read More
There has always been a sort of unspoken struggle for Microsoft when it comes to breaking into the enterprise world. Though companies still rely on systems built off of Microsoft, the power of Apple always manages to break out on… Read More
While I hate the business-speak cliché, “breaking down silos,” the idea that individuals and individual departments develop tunnel vision when they don’t work together bears repeating. As a former content strategist and full-time writer, I’ve worked within many an organization… Read More
Social media is an incredibly useful tool for business, yet it can be a challenge for startups to leverage the power of Facebook, Twitter, LinkedIn and the like, due to their smaller size and relatively low brand awareness. Although it… Read More
Finding the right employees is a challenge for many employers. Attracting talent to join your company is becoming increasingly difficult. While health insurance is considered a minimum benefit for many jobs, employees are looking for much more than a 401k… Read More
By now, if an online marketing strategy doesn’t include Geo targeting it is behind the times. Having rapidly gained popularity in recent years, Geo targeting has the potential to exponentially improve the efficiency and effectiveness of your advertisements and promotions. It also allows… Read More