Understanding and recognizing your target audience correctly is, perhaps, the most crucial step in any successful marketing strategy. A well-established target audience can drive a brand’s growth, marketing strategies and equity, leading to the overall improvement of the bottom line…. Read More
User interviews are an effective research method that involves interacting with specific users to understand their perspectives, needs, and thought processes. A user interview is more than just a casual Q & A session. Conducting user interviews can help an… Read More
Building a brand cannot be done overnight. It may take days and even months, and you will have to continue to maintain and improve it till the end. In this guide, we will discuss how to build a brand. We… Read More
Competitive analysis is a major part of any comprehensive market analysis. It allows you to gather information about your competitors, assess their strengths and weaknesses and helps you build strategies to improve your competitive advantage. In a competitive analysis, there… Read More
When launching a product there aren’t guaranteed methods for success, especially since every product is unique and every product has a different audience of its own. But having a well-crafted plan to launch a product can help avoid failure. In… Read More
Want to make costly marketing errors and waste time and resources? Start without a marketing plan. A marketing plan is not only an essential part of your business plan, but it is the roadmap that will provide your team focus… Read More