30+ SWOT Analysis Templates and Examples for Any Situation

All the SWOT analysis examples and templates shown below can be modified online using our SWOT analysis tool. Just click on any of the images and that template will be opened in the editor. After editing you can export it and include them in PowerPoint presentations(PPT), Word documents, Excel files or any other document critical to you.

Use the below list to quickly navigate to different templates with a detailed description about each template. Click on the SWOT template you like and we will open it for editing.

Blank SWOT Analysis Template for PPT, DOC etc

If you’re familiar with SWOT analysis you can get started right away using our blank template. Just click on the image and it will open in the diagram editor. After you add the data you can export it and add it to PPT presentations, Word documents or webpage.

SWOT Analysis Template for Excel (Landscape Layout/Column Layout)

The box-like layout of SWOT analysis is not ideal for every scenario. For example, if you want to include a SWOT analysis diagram in Excel or any other document in landscape layout then the following SWOT template would be much better. Here the four factors are shown as columns.

SWOT Analysis Templates Printing (Downloadable PDF)

If you’re looking for a SWOT template for a printout our blank printable swot analysis template is a perfect choice. You can download it as a PDF file ( for high-resolution prints ) or modify it online using our tools. If you created it online you can access your diagram from anywhere and you always have a record of it.

Alternatively, you can modify it and then download it as a PDF for printing.

Personal SWOT Analysis Templates About Myself

Another 2 x 2 SWOT analysis example but with a bit of color. Personal SWOT analysis is very important to criticize yourself and improve. They can be extremely important during job interviews as well. Especially so in internal company interviews where have a good idea who you’re going up against.

Colors can be used to highlight different sections and also to emphasize on some sections. There are many more colorful SWOT analysis templates available at Creately which are perfect for any project. Click on the image to use this template or click here to check out more SWOT examples >>

SWOT Analysis Template of Google, Alphabet. Inc

This is a SWOT analysis for Google, the number one search engine created by Alphabet. As the most popular search engine in the world, there are opportunities in the market and a competition to deal with while maintaining the business. This SWOT analysis for Google is a good example for a giant cooperation’s model analysis.

SWOT Analysis Template of NIKE

This customized SWOT analysis of NIKE summarizes its strengths and weaknesses as well as its opportunities and threats. Any brand, universally popular or still new to the market, can use this SWOT analysis template to analyze the external and internal factors that may affect its brand authority and growth in the market.

SWOT Analysis Template of Facebook

This is a SWOT analysis of Facebook. With over 1 billion users, Facebook has become one of the most popular social media networks in the world. A SWOT analysis like the one below can be used when it comes to evaluating their current position among their competitors. It is also useful when it comes to coming up with new strategies to increase their brand authority in the market.

5 Common SWOT Analysis Mistakes and How to Avoid Them

SWOT Analysis Template of Amazon Inc.

Amazon is one of the most popular e-commerce and cloud computing companies in the world. With the rapid increase in the industry of eCommerce and cloud computing, Amazon has come to face major competition from thousand other companies. Under such a circumstance, A SWOT analysis like this is very useful for Amazon, as well as any other company,  to come up with new strategies to stay ahead of the competition and fend off obstacles on their path.

SWOT Analysis Template of McDonald’s

Here is a SWOT analysis in the shape of a delicious burger for McDonald’s. As a globally popular chain of hamburger fast food restaurants, it has a brand name to maintain over 119 countries. When it comes to maintaining popularity among such a large number of customers, analyzing their strengths, weaknesses, opportunities, and threats is extremely useful. An analysis like this will help them figure out the factors they should improve upon and get rid of to keep their customers satisfied.

SWOT Analysis Template of Mercedes Benz

This SWOT analysis provides an overview of the Mercedes Benz company’s strengths, weaknesses, opportunities, and threats. The strengths and weaknesses section highlights Mercedes Benz’s competitive advantages and areas of improvement, such as its strong brand reputation, extensive R&D capabilities, and the need to adapt to changing consumer preferences. The opportunities and threats section examines the potential growth prospects for Mercedes Benz, such as increasing demand for electric vehicles, expansion into emerging markets, and the adoption of advanced driver assistance systems, as well as external challenges such as increased competition from other luxury automakers and changing global economic conditions. The SWOT analysis can help identify strategic opportunities for Mercedes Benz to leverage its strengths and address its weaknesses while also navigating threats and capitalizing on opportunities in the dynamic automotive industry.

SWOT Analysis Template of Microsoft

Founded in the year 1975 by the innovative duo of Bill Gates and Paul Allen, Microsoft has cemented itself as a global technology juggernaut. Operating from its headquarters located in the bustling city of Redmond, Washington, the company has spearheaded numerous software development and technological advancements. Its diverse product line-up includes offerings such as Windows, Office, Azure, Surface, and Xbox, catering to the needs of an ever-evolving market. Boasting a market value that speaks volumes of its triumphs, Microsoft is widely regarded as a top-ranked brand, with a reputation for innovation that has only grown stronger over time. Its ability to adapt to changing market trends and unrelenting focus on staying ahead of the curve have been integral in maintaining its position as a trailblazer in the industry.

SWOT Analysis Template of Toyota

Toyota’s impressive success in the automotive industry is a result of their unwavering commitment to innovation and excellence. With a diverse range of automobiles that cater to different customer needs, from the iconic Corolla to the rugged Tacoma, Toyota has established itself as a brand known for its quality and versatility. With a global presence felt in over 160 countries, Toyota’s headquarters are located in Toyota City, Japan. The company’s dedication to sustainable practices is evident in its pioneering work in hybrid and electric vehicle technology, and it has earned a reputation as a responsible corporate citizen. By prioritizing sustainability while continuing to deliver top-notch products, Toyota has solidified its place as a leader in the industry and a brand that’s committed to a better future for all.

SWOT Analysis Template of Samsung

The technology titan Samsung is recognised for its outstanding goods and ground-breaking innovations. Samsung meets the various needs of customers throughout the world with a product line that includes cutting-edge tablets, smartphones, and televisions in addition to modern home appliances. With its corporate headquarters in the vibrant South Korean metropolis of Seoul, Samsung has established itself as a major player in the market by securing a global presence in more than 80 nations. Samsung’s success stems from its unshakable dedication to innovation and its continual attempts to pioneer new ground, which are highlighted by its outstanding accomplishments in OLED display technology and the development of the first 5G smartphone in the world. With its finger firmly on the pulse of the technological zeitgeist, Samsung is a brand synonymous with excellence and technological prowess.

SWOT Analysis Template of Coca Cola

For more than a century, millions of people have quenched their thirst with Coca-Cola, an iconic beverage brand. The brand was established in 1886 in Atlanta, Georgia, and has since spread to more than 200 countries. In order to satisfy the varied tastes of its customers, Coca-Cola offers an astounding variety of products, ranging from the basic Coke to diet and zero-calorie options. Advertising initiatives for the company, like the classic “Share a Coke” campaign, have cemented the brand’s status in popular culture. Through programmes like the World Without Waste campaign, which aims to collect and recycle every bottle and can it sells by 2030, Coca-Cola’s dedication to sustainability is made clear. With its refreshing taste and long-standing legacy, Coca-Cola continues to be a beloved beverage brand around the world.

SWOT Analysis Template of Tesla

This SWOT analysis for Tesla provides an overview of the company’s strengths, weaknesses, opportunities, and threats. The strengths and weaknesses section highlights Tesla’s competitive advantages and areas of improvement, such as its strong brand image, innovative technology, and production scalability challenges. The opportunities and threats section examines the potential growth prospects for Tesla, such as increasing demand for electric vehicles, expanding into new markets, and the development of new battery technology, as well as external challenges such as increased competition from traditional automakers and changing regulatory environments. The SWOT analysis can help identify strategic opportunities for Tesla to leverage its strengths and address its weaknesses while also navigating threats and capitalizing on opportunities in the rapidly evolving electric vehicle market.

SWOT Analysis Template of BMW

BMW, a formidable luxury automaker, has cemented its place in the industry as a powerhouse renowned for premium quality, cutting-edge technology, and exquisite design. With its headquarters situated in Munich, Germany, BMW has achieved a global footprint, spanning over 140 countries with robust production facilities and expansive sales networks. The BMW range of automobiles, from the iconic 3 Series to the luxurious X7, provides a vast array of options catering to diverse customer needs, reflecting the brand’s commitment to style, performance, and innovation. BMW has spearheaded the pursuit of eco-friendly vehicles, investing in electric and hybrid technology, and highlighting its commitment to a greener future. With its revered M series of high-performance sports cars and a legacy of engineering excellence, BMW represents the epitome of automotive luxury and sophistication, captivating the hearts of car enthusiasts worldwide. The BMW brand has become synonymous with excellence, a testament to its unwavering pursuit of innovation and unparalleled craftsmanship, setting it apart as a leader in the luxury car market.

SWOT Analysis Template of Louis Vuitton

This SWOT analysis for Louis Vuitton provides an overview of the company’s strengths, weaknesses, opportunities, and threats. This outlines the internal and external factors affecting the brand’s performance in the luxury market. The strengths and weaknesses section highlights the company’s competitive advantages and areas of improvement, while the opportunities and threats section evaluates the potential growth prospects and external challenges facing the company. The SWOT analysis can help identify strategic opportunities for Louis Vuitton to capitalize on its strengths and address its weaknesses, while also navigating threats and capitalizing on opportunities in the luxury market.

SWOT Analysis Template of Instagram

This SWOT analysis for Instagram provides an overview of the social media platform’s strengths, weaknesses, opportunities, and threats. This analysis outlines the internal and external factors affecting Instagram’s performance in the highly competitive social media market. The strengths and weaknesses section highlights the platform’s competitive advantages, such as its large user base and innovative features, as well as areas for improvement, such as concerns around user privacy and content moderation. The opportunities and threats section evaluates the potential growth prospects for the platform, such as expanding into new markets or offering new services, as well as external challenges facing the platform, such as competition from other social media platforms or regulatory scrutiny. The SWOT analysis can help identify strategic opportunities for Instagram to build on its strengths and address its weaknesses while also navigating threats and capitalizing on opportunities in the social media market.

SWOT Analysis Template of IBM

This SWOT analysis for IBM provides an overview of the company’s strengths, weaknesses, opportunities, and threats. The strengths and weaknesses section highlights IBM’s competitive advantages and areas of improvement, such as its diverse portfolio of products and services, and the need to adapt to changing market trends. The opportunities and threats section examines the potential growth prospects for IBM, such as the increasing demand for cloud computing and the adoption of artificial intelligence and big data analytics, as well as external challenges such as intense competition from other technology companies and changing global economic conditions. The SWOT analysis can help identify strategic opportunities for IBM to leverage its strengths and address its weaknesses while also navigating threats and capitalizing on opportunities in the fast-paced technology industry.

SWOT Analysis Template for Software Engineering to Marketing

When you usually make a big decision, like changing your career path from being a software engineer to a marketer, you always think it through by weighing the pros and cons. A SWOT analysis like the one below will help you arrive at a well-thought-through decision by helping you see all the pros (strengths and opportunities) and cons (weaknesses and threats) of your big career change decision.

SWOT Analysis Template with Actual Data

Not so familiar with SWOT diagrams? Here’s a SWOT diagram with some actual data in it. Check how they are listed and create your own SWOT diagram. If you want to use this template as the starting point, click on the image.

Simple SWOT Analysis Template

A very simple template arranged as a 2 x 2 matrix. Most SWOT analysis templates come in this form. This one has added guidance to get started with the SWOT diagram. And the color will make it easier on the eye. Click on the image to use this template.

SWOT Analysis Template Using Octagons

Don’t like squares? No worries. We got you covered with SWOT templates made using different shapes. Below SWOT template uses circles, but we have rounded rectangles to octagons. Click on the image to use the below template.

More SWOT Analysis Templates with Real-World Data

There are many more SWOT analysis templates. Below are some of the most popular ones in the community.

• SWOT analysis diagram of Apple
• Aviation industry SWOT template
• SWOT Example of the tourism industry
• SWOT Analysis of Health Care Industry
• SWOT Analysis of Samsung Mobile

SWOT analysis vs SLOT analysis

Some of our users had some confusions about SWOT vs SLOT analysis templates. They are both the same. The only difference is that weaknesses are named as liabilities.

SWOT – Strengths, Weaknesses, Opportunities, Threats

SLOT – Strengths, Liabilities, Opportunities, Threats

SWOT analysis templates are one of the easiest ways to do a SWOT analysis of your project, business or the company. The templates are already done so you only have to fill in the details. Different color patterns, headings, etc available in these template makes it very easy to come up with very professional SWOT diagrams in minutes. Mentioned below are some SWOT analysis examples available to you at Creately. This is an ongoing effort to educate our users about the thousands of diagram templates available in the Creately diagramming community.

All the SWOT diagram templates shown below can be easily reused as a template. Just click on the image and we’ll provide you with everything else you need.

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