Unique Selling Proposition Analysis
Stand Out from Your Competitors
Identify and analyze factors that set your product or service apart from your competitors and develop a unique identity that gives you a competitive advantage.
- An infinite canvas that lets you ideate and brainstorm strategies
- Real-time collaboration to bring teams together to gain different perspectives
- Multiple templates and frameworks that enable you to get started easily
- An infinite canvas that lets you ideate and brainstorm strategies
- Real-time collaboration to bring teams together to gain different perspectives
- Multiple templates and frameworks that enable you to get started easily
Determine What Makes You Valuable
Multiple templates that can be chosen from a wide array of use cases and customized according to your requirements.
Link data or resources for reference. Share relevant facts and information for effective decision-making.
Color styles and palettes to color code and organize ideas or content on the visual platform.
Full-version history with named versions to reflect on past plans and ideas from group collaboration sessions.
Gain Different Perspectives from Team Members
Real-time video and audio conferencing to connect with multiple teams to discuss the unique selling proposition you created.
Plus Create and whiteboarding to visually connect ideas and share relevant points in real-time with team members.
Comment with context, have discussions and follow-ups on the same canvas. Async!
Color-coded multi-cursor features with access levels to ensure contribution from all team members.
Infinite canvas that scales up to 1000 items with enough space for multiple contributions to maintain an organized workspace.
Capture Your Data and Processes Visually
Embed documents with in-app previews. Share relevant processes and data for quick idea brainstorming with the team.
Frames and context-aware shapes within the infinite canvas to generate appealing layouts for visually displaying data or information.
Export as SVG, PNG, JPEG, or PDF to share or publish your data for presentations or on popular online platforms.
What Is a Unique Selling Proposition (USP)?
Your unique selling proposition highlights what sets you apart from your competition or how your product or service is different from your competitors. USP is an important component of the business plan, which helps with creating your marketing message and with branding efforts. The USP analysis refers to the process by which you analyze and identify factors that set your business, product, or service from that of your competitors and develop a unique identity that will give you a competitive edge.
How to Conduct a USP Analysis?
- The first step of conducting a unique selling proposition analysis is to define your target audience. Create a buyer persona of your ideal customer to understand what their biggest problems are, the solutions they are looking for, and the factors that influence their purchase decisions.
- The next step is to understand the core values that define your brand. This includes factors such as organizational goals, objectives, values, core competencies, and mission.
- Conduct a competitive analysis to identify who your competitors are and what their core values, objectives, target market, marketing strategies, and USPs are.
- Once you have gathered enough information about your competitors, compare yourself against your competitors. For a more effective output, view your company from the perspective of a customer during the comparative analysis. This will help you understand how your offering differentiates itself from the competition.
- Based on what you have learnt about your customers and their needs, your core values, and competitors and what sets you apart from them, brainstorm with your team to come up with ways to address customer needs uniquely to stand out in the market. You can perhaps address a customer need that hasn’t been addressed before or exploit a marketing strategy that none of your competitors has yet tried.
- By the end of the brainstorming session, you should have a unique selling proposition that you can associate with all aspects of your business, hence making it what your customers remember you by.
- To create a more effective USP, avoid being generic and be more specific (provide a reason for claiming why you are the best), avoid highlighting your product features and rather highlight how your product brings value to the customer, and make your USP the basis of all your marketing and business process instead of using it merely as a tagline.