The success of a product depends on its marketing strategy. The right marketing mix can do wonders in product positioning and reaching out to your targeted customers. Whether you adopt B2C or B2B marketing strategies, your products are always marketed… Read More
The COVID-19 pandemic confined us to our homes and compelled us to limit social interactions. It also paved the way for a new trend of digitization where we had to sort for remote collaboration and working methods to fulfil our… Read More
Design Systems Evangelist Nathan Curtis states that “a design system isn’t a project. It is a product, serving products.” Simply put, if your software products or services are your actors, then the design system is your director. A successful SaaS… Read More
One of the simplest joys in life is to cross off a completed item from your to-do list as it gives you an amazing sense of accomplishment. In this post, we are going to talk about creative to-do list ideas… Read More
If you are a project manager and you have found yourself trapped in a ‘bite off more than you can chew’ kind of situation, it means that you have failed to effectively define the project scope at the planning stage…. Read More
Albert Einstein once said, “a clever person solves a problem, but a wise person avoids it.” However, in business management, how wise you are, depends on your level of marketing intelligence. Marketing intelligence drives wise business decisions. Let’s take a… Read More