Empathy Map Templates
Visual templates for gaining insight into customer behaviors and attitudes collaboratively with your team
- Create and share empathy maps online with your team and stakeholders
- Sum up what you learn about customers by researching and engaging with them
- Customize your empathy maps quickly based on the information and your goals
More Empathy Map Templates and Examples
Creately helps you do this with
Pre-designed templates for empathy mapping
Easy drawing and diagramming tools for creating empathy maps online
Share with others in your team for real-time collaboration and group editing
Download your diagrams as PNG, SVG, PDF and other formats for publishing and printing
Guide and Best Practices
An empathy map is a tool that teams collaborate around to gain a deep understanding of the user/ customer and their behavior, attitudes, and needs. Empathy maps extend the knowledge of the users to create a shared understanding of their needs and helps with decision making.
How to create an empathy map
- Before filling out your empathy map, you need to gather relevant research data, user personas for different user segments, and a competent team.
- Choose an empathy map template or create one. It should include quadrants to mention what the user does, sees, hears, thinks and feels.
- You will need separate empathy maps for different personas. Once you identify which customer you want to empathize, define their situation, needs and goals.
- Examine the experiences of the users to understand what it is like to be them. Gather details on what they see, say, do and hear.
- What they see is what they encounter on a daily basis; these are people, events, things. They could be exposed to these things inside or outside their homes.
- And what they do and say define their behavior, how they react to things and what they say. Note these down on the map as well.
- List down what they hear from their friends, family, media, blogs, etc. and how it influences their behavior and their thinking.
- Examine their positive/ negative thoughts and how they feel about things. What bothers them and makes them happy? List them down in the Thinks and Feels sections.
- Reflect on the information gathered and capture the perspectives and opinions of the team members. You can use a mind map to organize ideas.
- You can easily download your empathy map and embed it in your intranet or wiki, or share it with the rest of the department with edit or review rights.