Empathy Map Templates

Visual templates for gaining insight into customer behaviors and attitudes collaboratively with your team

Create and share empathy maps online with your team and stakeholders
Sum up what you learn about customers by researching and engaging with them
Customize your empathy maps quickly based on the information and your goals

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More Empathy Map Templates and Examples

Empathy Map Canvas

Empathy Map Example

Customer Journey Map Template

Customer Journey Mapping Template

User Persona Template

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Pre-designed templates for empathy mapping

Easy drawing and diagramming tools for creating empathy maps online

Share with others in your team for real-time collaboration and group editing

Download your diagrams as PNG, SVG, PDF and other formats for publishing and printing

Guide and Best Practices

An empathy map is a tool that teams collaborate around to gain a deep understanding of the user/ customer and their behavior, attitudes, and needs. Empathy maps extend the knowledge of the users to create a shared understanding of their needs and helps with decision making.

How to create an empathy map

Before filling out your empathy map, you need to gather relevant research data, user personas for different user segments, and a competent team.
Choose an empathy map template or create one. It should include quadrants to mention what the user does, sees, hears, thinks and feels.
You will need separate empathy maps for different personas. Once you identify which customer you want to empathize, define their situation, needs and goals.
Examine the experiences of the users to understand what it is like to be them. Gather details on what they see, say, do and hear.
What they see is what they encounter on a daily basis; these are people, events, things. They could be exposed to these things inside or outside their homes.
And what they do and say define their behavior, how they react to things and what they say. Note these down on the map as well.
List down what they hear from their friends, family, media, blogs, etc. and how it influences their behavior and their thinking.
Examine their positive/ negative thoughts and how they feel about things. What bothers them and makes them happy? List them down in the Thinks and Feels sections.
Reflect on the information gathered and capture the perspectives and opinions of the team members. You can use a mind map to organize ideas.
You can easily download your empathy map and embed it in your intranet or wiki, or share it with the rest of the department with edit or review rights.