Empathy Map Template

Uncover User Insights for Better Design

Use Creately’s empathy map maker to gain a deep understanding of the user attitudes, behaviour, experiences, and needs.

Create an Empathy Map

Research and engage with your customers to understand what they want
Create and share empathy maps online with your team and stakeholders
Customize your empathy map template quickly based on variety of data sources

Over 10 Million people and 1000s of teams already use Creately

AI Empathy Map Generator

Understand Your Users Instantly

Enter background info, or data of your user/customer and click ‘Generate’
Watch Creately generate a complete empathy map with user insights.
Collaborate, edit/change, and expand your analysis—all within one canvas.

Why teams love Creately’s AI Empathy Map Generator

Save time – Automate empathy mapping, cutting down 90% of manual effort for deeper customer insights.
Reveal hidden insights – Detect behavioral patterns and motivations that traditional mapping might miss.
Privacy-first – Your data stays within Creately, ensuring security with no third-party retention.
Multilingual support – Perfect for global teams, ensuring inclusive and diverse user research.
Unbiased perspectives – AI-driven clustering to surface real user emotions.

Free Empathy Map Templates to Get Started

Empathy Map

Edit Diagram

Empathy Map Example

Edit Diagram

Screenshot of Empathy Map Template with Usage Instructions and Demographics Section

Empathy Map Template for User Research

Edit Diagram

Empathy Map Template

Edit Diagram

VISUALIZE

Your Hub for User Centric Design

Visualize your empathy map online to gain a deeper understanding of the attitudes and behaviors of your customers. Creately provides a range of empathy map templates to start mapping user thoughts, feelings, attitudes, and behaviors to enhance design decisions. These can be easily customized to include prioritization grids, showing where your team needs to focus on next.

GENERATE

Your Own AI-Powered Generator

Creately’s new empathy map generator is an AI-powered tool to quickly fill up your empathy map if you’re unsure on how to get started. With a simple prompt, Creately’s AI will get to work understanding the context of your customer interactions and generate a fresh empathy map with some ideas to help you begin.

Screenshot of multi-user colloboration in Creately

ORGANIZE & COLLABORATE

Identify Customer Needs and Design Experiences

Seamlessly bring data from any source to the canvas, create empathy map online, and turn behavioral needs into rich customer experiences. Your customer interaction points can be laid out on Creately’s infinite canvas along with imported images and documents for more context. With commenting, discussions, and follow-ups all happening within the same canvas, collaboration becomes effortless.

ANALYZE

Extract Meaning from Customer Data

Image of version history in an empathy map in Creately

Creately’s empathy mapping template allows you to use data shapes to intelligently link datasets. This enables varied perspectives and narratives to emerge from the customer data. A full version history ensures thorough analysis of changes made by collaborators and allows for tracking key points during customer data mapping. If needed,you can branch out from an earlier version at any time.

What Is An Empathy Map?

An empathy map is a visual framework used to better understand users by capturing their thoughts, feelings, behaviors, and perspectives. It helps teams step into the user’s mindset, identify pain points, and uncover motivations that influence how people interact with a product or service. An empathy map template provides a structured way to create this view. It typically organizes insights into four key areas—what users say, think, feel, and do, making it easier to analyze research findings and apply them in design thinking and user research to improve products and services.

How to Use the Empathy Map Tool in Creately?

Open an empathy map template:
Start by opening an empathy map template from Creately’s template library or begin on the infinite canvas. This gives you a structured workspace with the core quadrants, what the user says, thinks, feels, does, sees, and hears.
Customize the empathy map:
Adjust the layout to fit your needs. Add, resize, or rename sections using drag-and-drop shapes and text tools. You can tailor the template for different business requirements or user segments.
Add user research and insights:
Use sticky notes, the notes panel, and comments to capture user experience data. Add insights from interviews, surveys, observations, and internal research to document what users think, feel, say, and do.
Collaborate in real time:
Invite designers, developers, marketers, and product managers to the workspace. Collaborate in real time, let team members edit together, and use comments and tags to discuss insights and refine the empathy map.
Review, update, and share:
Review the completed empathy map, make final updates, and share it with stakeholders. Export it as PNG, JPEG, PDF, or SVG, or present it as a slideshow when working with multiple empathy maps for different personas.

More Empathy Map Templates for User Research

Empathy Map Canvas

Empathy Map Canvas

Empathy Map Template

Empathy Map Example

What Our Customers Say About Us

A Comprehensive Tool for Visual Collaboration and Diagramming

it is ease of collaborative diagramming and real-time editing. This allows teams to brainstorm, create, and refine diagrams together in a way that feels intuitive and seamless, regardless of location.

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Efficient and User-Friendly Diagramming Tool

I love how easy it is to create and collaborate on diagrams with Creately. The real-time collaboration feature is incredibly helpful for team projects, and the extensive library of templates and shapes saves a lot of time

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Creately provides best diagram structure.

Creately has proven to be an incredibly creative tool, enhancing the visual appeal of our company tasks significantly. Additionally, its pricing is highly competitive, offering great value for the features it provides.

Ruchika N

Great AI features

AI Modelling capability. It gives Prompt examples so user can learn how to create effective prompts

Karma A.

User friendly and visually appealing!!

The interface is easy to use. The look is aesthetically pleasing as well. Love the functionality.

Chrisoula

FAQs About Empathy Maps

What are Creately’s empathy map template pricing plans?

Free Plan — $0/month for basic empathy map creation and collaboration
Starter & Team Plans — $8/month or $5/month billed annually
Business Plan — $149/month or $89/month billed annually

Annual billing helps you save more while unlocking advanced collaboration, workspace management, and enhanced empathy map features. You can compare all available plans and features on the Creately Pricing Page.

How can you create empathy maps faster?

Creately helps you create empathy maps faster with an infinite canvas, drag-and-drop diagramming, smart connectors, and professionally designed templates. You can start with a ready-made layout or build from scratch, then collaborate and refine everything in one shared workspace.

Are there templates for different empathy map use cases?

Yes. Creately offers editable templates for different empathy map use cases, so you can start with a relevant structure and customize it to match your workflow, team, or project requirements.

Can teams collaborate on empathy maps?

Yes. Teams can work together on the same empathy map in real time using live cursors, comments, mentions, and shared workspaces. This makes reviews faster and keeps everyone aligned.

Can I add notes, data, and files?

Yes. Creately lets you enrich your work with notes, links, images, documents, and additional context attached directly to shapes and items on the canvas. This helps you keep supporting information connected to the visual.

Can I share, present, or export empathy maps?

Yes. You can share empathy maps with a link, present them directly from the workspace, or export them in formats like PDF, PNG, SVG, and JPEG. This makes it easy to use Creately in meetings, documentation, reviews, and presentations.

Create an Empathy Map

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