The era of text is dying, online as well as offline. Taking over its place is visual content. Text-based content will always play an integral part in marketing, but to set yourself apart and to attract and retain the attention… Read More


The era of text is dying, online as well as offline. Taking over its place is visual content. Text-based content will always play an integral part in marketing, but to set yourself apart and to attract and retain the attention… Read More

One of the core activities that business owners must do regularly is the ancient art of knowing how to maximize profits and reduce business expenses. The higher your business expenses, the lower your profit margin – lower business expenses will… Read More

One might well believe that the process of preparing a business presentation could consist of a mix of anxiety compounded by a number of associated problems. Yet it may not even occur to you that listening to a tedious and… Read More

For the past 20 years, I’ve been helping entrepreneurs and business owners write business plans. In doing so, I’ve learned that the perfect business plan must be both functional and easy to read. With regards to functional, a business plan… Read More

Have you ever wanted to start a B2B business only to become intimidated by the idea? Perhaps you’ve even been sweeping the notion under the rug for several years? If so, you’re certainly not alone. Countless businesses never start because… Read More

We all prefer graphics, images or any other type of visual representation over plain text. Plain text is no fun and cannot retain our attention for a long span of time. Sometimes, it is difficult to understand as well. So, it… Read More