In the corporate world, the word ‘crisis’ may invoke a number of images in your head; a mass outbreak of a pandemic, violent weather, a fire in the warehouse, or even an outrageous public scandal. Many organizations have a process… Read More
Category Archives for : Strategy & Planning
Many businesses quote generalities like, ‘the customer is always right’ or ‘the customer is king’ without truly knowing what it means. Putting the customer first is more than just a motto that hangs on your office walls. A customer-centric strategy… Read More
This guide will help you understand what a force field analysis is and how to conduct it in 6 simple steps. You’ll find If you are looking for a tool that will help you make business-related decisions faster and better,… Read More
This guide is for someone who is not familiar with the concept of product positioning. Even if you are an expert in the subject area, you can still read on; you may learn something new, something you can use to… Read More
Change is difficult. Especially in the context of an organization, change could interrupt the status quo and lead to conflict. But change is needed. And to successfully implement change, you need to rely on a proper framework. This is where… Read More
A go to market strategy is an essential part of a product launch. It defines how a business should reach out to its customers and gain a competitive advantage. It focuses on the market segments that should be pursued, the… Read More