Free TOWS Matrix Template

Determine Your Optimum Strategy with TOWS Analysis

Identify key strengths, weaknesses, opportunities, and threats, combine them into clear TOWS strategies, and uncover the best actions to take next.

Create a TOWS Matrix

Use ready-made templates to uncover effective strategic options.
Collaborate live to review strategies, add context, and align in one shared canvas.
Turn TOWS insights into focused actions with clear ownership, timelines, and next steps.

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Customizable Ready-Made Templates for TOWS Analysis

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TOWS Matrix Example for SaaS Company

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Screenshot of TOWS Matrix Example for E-Commerce Store

TOWS Matrix Example for Retail Company

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Image of TOWS Matrix Example for Healthcare Services

TOWS Matrix Example for Healthcare Provider

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Snapshot of TOWS Matrix Example for EdTech Platform

TOWS Matrix Example for Education Services

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Screenshot of converting a SWOT diagram into a TOWS analysis in Creately

ANALYZE

Identify Relevant Strategic Options

Analyze your situation from every angle using multiple strategy frameworks designed to surface your organization’s strengths, weaknesses, opportunities, and threats. Build multi-perspective insights by converting SWOT findings into a TOWS matrix diagram and clear action plans using the same underlying inputs. Bring in internal and external research from different sources to evaluate the factors shaping your decisions, and keep critical context close by adding documents, links, and supporting notes to each factor. With everything connected and easy to revisit, you can move from situational analysis to well-reasoned strategic options with clarity and confidence.

IDEATE & VISUALIZE

Discover Insights Faster

Snapshot of showcasing a TOWS matrix diagram in Creately's presentation mode

Get started quickly with ready-made TOWS templates that remove setup time and help you focus on analysis instead of structure. Built-in brainstorming tools such as mind maps and post-it note walls make it easy to capture, group, and analyze strategic options as ideas take shape. Customize colors, shapes, and layouts to highlight priorities, compare strategies, and make complex TOWS relationships easier to interpret at a glance. Built-in tools to create interactive and dynamic presentations, reports, and dashboards help you share findings with stakeholders and gain their support without recreating your analysis in multiple formats.

Screenshot of multiple users collaborating on a TOWS matrix in Creately

COLLABORATE

Get Everyone on the Same Page

Work side by side with your team or stakeholders on a shared TOWS analysis diagram, with live cursors showing real-time contributions. Keep discussions focused using contextual comments and @mentions to refine strategies and involve the right people. Manage access easily when collaborating across teams or with external partners, and stay updated with smart notifications for every change. Move from scattered SWOT inputs to aligned TOWS strategies without endless documents or back-and-forth reviews. With everyone aligned, strategic decisions move forward faster and with confidence.

What is TOWS Analysis?

TOWS Analysis is a strategic planning method used to turn insights from a SWOT analysis into concrete, actionable strategies. Instead of only listing strengths, weaknesses, opportunities, and threats, TOWS analysis focuses on how to deliberately combine these factors to guide decision-making. By matching internal capabilities with external conditions, it helps teams identify growth opportunities, address gaps, manage risks, and prioritize strategic actions more effectively.

How to Do A TOWS Analysis

Open a TOWS Matrix Template:
Launch Creately and start by opening a ready-made TOWS matrix template. This already includes the four strategic quadrants—SO, WO, ST, and WT, so you can begin analyzing immediately without setting up the structure.
Add Your SWOT Factors:
List your strengths, weaknesses, opportunities, and threats directly on the canvas. Use text boxes, sticky notes, or the notes panel to capture ideas quickly. Keeping each factor concise makes it easier to connect them into clear strategies later.
Build TOWS Strategies Visually:
Drag and pair related SWOT items to form SO, WO, ST, and WT strategies. Creately’s infinite canvas and smart alignment help you organize relationships clearly, making it easy to see how internal and external factors combine.
Customize and Collaborate in Real Time:
Customize your matrix using colors, labels, and shapes to highlight priority strategies. Invite teammates to collaborate in real time, add comments, mention stakeholders, and refine ideas together, all within the same workspace.
Review, Update, and Share:
Review your completed TOWS analysis to refine and prioritize strategies. As your business environment changes, update the matrix easily without starting over. Share the workspace, present it live, or export it for strategy sessions and documentation.

TOWS Analysis Examples

TOWS Matrix

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Screenshot of TOWS Analysis Example for Manufacturing Company

TOWS Analysis Example in Manufacturing

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Image of TOWS Analysis Example for Hotel Chain

TOWS Analysis Example in Hospitality

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Snapshot of TOWS Analysis Example for FinTech Company

TOWS Analysis Example in Financial Services

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FAQs about the TOWS Matrix Generator

Can I convert an existing SWOT analysis into a TOWS matrix?

Yes. You can use insights from an existing SWOT analysis as the foundation for a TOWS matrix by deliberately pairing strengths, weaknesses, opportunities, and threats to define SO, WO, ST, and WT strategies. Instead of recreating your analysis, you build on what you already know, reviewing each factor, exploring how they interact, and translating those insights into practical strategic options.

Are Creately’s TOWS analysis templates suitable for educational purposes?

Yes. Creately’s TOWS templates are well suited for educational use, including classroom teaching, assignments, group projects, and workshops. They provide a clear, structured way for students to understand strategic analysis concepts and apply them in practical scenarios.

Can I keep my TOWS analysis private?

Yes. With Creately’s TOWS matrix generator, you control access to your workspace—choosing who can view, comment, or edit your TOWS matrix at any stage.

Can I add action items to my TOWS strategies?

Yes. Creately’s TOWS analysis templates allow you to extend your strategies into actionable plans by adding tasks, owners, and follow-up details directly alongside each strategy.

Create a TOWS Matrix

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