Empathy Map Template

Uncover User Insights for Better Design

Use Creately’s empathy map maker to gain a deep understanding of the user attitudes, behaviour, experiences, and needs.

Create an Empathy Map

Research and engage with your customers to understand what they want
Create and share empathy maps online with your team and stakeholders
Customize your empathy map template quickly based on variety of data sources

Over 10 Million people and 1000s of teams already use Creately

AI Empathy Map Generator

Understand Your Users Instantly

Enter background info, or data of your user/customer and click ‘Generate’
Watch Creately generate a complete empathy map with user insights.
Collaborate, edit/change, and expand your analysis—all within one canvas.

Why teams love Creately’s AI Empathy Map Generator

Save time – Automate empathy mapping, cutting down 90% of manual effort for deeper customer insights.
Reveal hidden insights – Detect behavioral patterns and motivations that traditional mapping might miss.
Privacy-first – Your data stays within Creately, ensuring security with no third-party retention.
Multilingual support – Perfect for global teams, ensuring inclusive and diverse user research.
Unbiased perspectives – AI-driven clustering to surface real user emotions.

Free Empathy Map Templates to Get Started

Empathy Map

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Empathy Map Example

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Screenshot of Empathy Map Template with Usage Instructions and Demographics Section

Empathy Map Template for User Research

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Empathy Map Template

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VISUALIZE

Your Hub for User Centric Design

Visualize your empathy map online to gain a deeper understanding of the attitudes and behaviors of your customers. Creately provides a range of empathy map templates to start mapping user thoughts, feelings, attitudes, and behaviors to enhance design decisions. These can be easily customized to include prioritization grids, showing where your team needs to focus on next.

GENERATE

Your Own AI-Powered Generator

Creately’s new empathy map generator is an AI-powered tool to quickly fill up your empathy map if you’re unsure on how to get started. With a simple prompt, Creately’s AI will get to work understanding the context of your customer interactions and generate a fresh empathy map with some ideas to help you begin.

Screenshot of multi-user colloboration in Creately

ORGANIZE & COLLABORATE

Identify Customer Needs and Design Experiences

Seamlessly bring data from any source to the canvas, create empathy map online, and turn behavioral needs into rich customer experiences. Your customer interaction points can be laid out on Creately’s infinite canvas along with imported images and documents for more context. With commenting, discussions, and follow-ups all happening within the same canvas, collaboration becomes effortless.

ANALYZE

Extract Meaning from Customer Data

Image of version history in an empathy map in Creately

Creately’s empathy mapping template allows you to use data shapes to intelligently link datasets. This enables varied perspectives and narratives to emerge from the customer data. A full version history ensures thorough analysis of changes made by collaborators and allows for tracking key points during customer data mapping. If needed,you can branch out from an earlier version at any time.

What Is An Empathy Map?

An empathy map is a visual framework used to better understand users by capturing their thoughts, feelings, behaviors, and perspectives. It helps teams step into the user’s mindset, identify pain points, and uncover motivations that influence how people interact with a product or service. An empathy map template provides a structured way to create this view. It typically organizes insights into four key areas—what users say, think, feel, and do, making it easier to analyze research findings and apply them in design thinking and user research to improve products and services.

How to Use the Empathy Map Tool in Creately?

Open an empathy map template:
Start by opening an empathy map template from Creately’s template library or begin on the infinite canvas. This gives you a structured workspace with the core quadrants, what the user says, thinks, feels, does, sees, and hears.
Customize the empathy map:
Adjust the layout to fit your needs. Add, resize, or rename sections using drag-and-drop shapes and text tools. You can tailor the template for different business requirements or user segments.
Add user research and insights:
Use sticky notes, the notes panel, and comments to capture user experience data. Add insights from interviews, surveys, observations, and internal research to document what users think, feel, say, and do.
Collaborate in real time:
Invite designers, developers, marketers, and product managers to the workspace. Collaborate in real time, let team members edit together, and use comments and tags to discuss insights and refine the empathy map.
Review, update, and share:
Review the completed empathy map, make final updates, and share it with stakeholders. Export it as PNG, JPEG, PDF, or SVG, or present it as a slideshow when working with multiple empathy maps for different personas.

More Empathy Map Templates for User Research

Empathy Map Canvas

Empathy Map Canvas

Empathy Map Template

Empathy Map Example

FAQs About Empathy Maps

What are the benefits of using a pre-built empathy map template?

Saves time by providing a structured format.
Ensures consistency across teams.
Helps visualize user insights effectively.

How often should I update my empathy map?

Empathy maps should be updated whenever new user research is conducted or when significant changes occur in the target audience.

How do I add research data to an empathy map?

You can use sticky notes, the notes panel, and comments to add insights from interviews, surveys, and observations. You can also attach documents or links to keep supporting research connected to the map.

Can I create empathy maps for multiple user personas?

Yes. You can duplicate an empathy map template and customize each version to represent different user personas. This makes it easy to compare behaviors, needs, and pain points across segments in one workspace.

What is the best empathy map generator available today?

The best empathy map generator depends on how easily it helps teams turn user research into shared understanding. Creately stands out for teams that want to move quickly from research to insights, offering ready-made empathy mapping templates, flexible customization, an infinite canvas for deeper exploration, and collaboration features that make workshops and reviews smoother.

Is this empathy map template free?

Yes, you can start using empathy map templates for free in Creately. As your team grows or your needs expand, you can upgrade to a paid plan for advanced collaboration, more templates, and additional export options.

Create an Empathy Map

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