More Wardley Map Templates and Examples

Wardley Map Template

Wardley Map Template

Wardley Map Example

Wardley Map Example

OGSM Template

OGSM Template

Customer Journey Map Template

Customer Journey Map Template

Value Chain Analysis Example

Value Chain Analysis Example

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Guide and Best Practices

The Wardley map is a tool used to understand the landscape in which a business operates. It helps identify uncertainties and risks associated with delivering value to customers by showing the value chain (set of activities carried out to cater to user needs) graphed against evolution (how these activities are subjected to change over a period of time due to supply and demand competition). Thus it allows the business to anticipate the future (obstacles, duplication of effort, shortcuts, etc.), increase its situational awareness, and identify the strategic route to follow.

How to Create a Wardley Map

  • Identify the needs of the user or what the user actually wants. You can use a technique like a user journey map to understand the user needs and pain points.
  • Once the high-level needs of the user are clear, map out the components or activities required to fulfill them. According to Simon Wardley, the creator of the map, this set of components is called the chain of needs or the value chain.
  • Draw the map. List the components/ activities down the y-axis. As you discover subordinate activities, place them under the superior activities. Connect them with lines to show how they relate to one another and to identify dependencies.
  • dentify how evolved each component is in the value chain. Plot the components along the evolution axis which consists of the categories genesis, custom-built, product (+rental) and commodity (+utility).
  • Examine the map you have built. Invite others from your team and discuss the trends you have discovered. You can do so with a Creately edit or review link or simply by adding collaborators to your documents.

More templates and visual ideas for strategic planning

STP Model

STP Model

Turtle Diagram Template

Turtle Diagram Template

AIDA Model

AIDA Model

Porter's Diamond Model

Porter's Diamond Model

Weisboard's Six Box Model

Weisboard's Six Box Model

Product Roadmap

Product Roadmap

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