BCG Matrix for Nike
by Amanda
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The BCG Matrix for Nike classifies its products into four segments: Stars, Question Marks, Cash Cows, and Dogs. Flagship items like Air Jordans are Stars, while new products like sustainable footwear are Question Marks. Established favorites such as Air Force 1s represent Cash Cows, while items with declining popularity are Dogs. This analysis helps Nike prioritize resources and maintain its competitive edge in the athletic apparel market.
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