BCG Matrix for KFC

The BCG Matrix for KFC segments its menu items into four categories: Stars, Question Marks, Cash Cows, and Dogs. Best-selling items like Original Recipe Chicken are Stars, while new offerings like plant-based options are Question Marks. Established favorites such as the Zinger Burger represent Cash Cows, and items with declining popularity are Dogs. This analysis helps KFC prioritize investments and maintain its competitive edge in the fast-food industry.

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