BCG Matrix for PepsiCo

The BCG Matrix for PepsiCo segments its product portfolio into four categories: Stars, Question Marks, Cash Cows, and Dogs. Top-performing brands like Pepsi or Doritos are Stars, while newer products or segments like healthier snacks are Question Marks. Established favorites such as Lay's or Mountain Dew represent Cash Cows, while items with declining market share or limited growth prospects are Dogs. This analysis guides PepsiCo in strategic resource allocation and portfolio management for sustained growth and profitability.

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