BCG Matrix for Nestlé
by Amanda
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The BCG Matrix for Nestlé categorizes its brands into four groups: Stars, Question Marks, Cash Cows, and Dogs. Leading brands like Nescafé are Stars, while emerging ones like plant-based alternatives are Question Marks. Established and profitable brands such as Nestlé Pure Life represent Cash Cows, and those with declining market share are Dogs. This analysis guides Nestlé in optimizing its brand portfolio for long-term growth.
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