BCG Matrix for McDonalds

The BCG Matrix for McDonald's segments its product lineup into four categories: Stars, Question Marks, Cash Cows, and Dogs. Top-selling items like the Big Mac are Stars, while new offerings such as plant-based options are Question Marks. Established favorites like French fries are Cash Cows, and items with declining popularity are Dogs. This analysis guides McDonald's in allocating resources effectively and sustaining its market position.

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