BCG Matrix for Amazon

The BCG Matrix for Amazon categorizes its products and services into four quadrants: Stars, Question Marks, Cash Cows, and Dogs. High-growth, high-market-share ventures like Amazon Web Services are Stars, while emerging initiatives such as Amazon Fresh are Question Marks. Established and profitable ventures like Amazon Prime represent Cash Cows, while products with declining market share are Dogs. This analysis guides Amazon's strategic decisions and resource allocation for sustained growth.

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