BCG Matrix for Coca-Cola
by Amanda
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The BCG Matrix for Coca-Cola divides its products into four categories: Stars, Question Marks, Cash Cows, and Dogs. Top-selling brands like Coca-Cola Classic are Stars, while newer products like Coca-Cola Energy are Question Marks. Established favorites such as Sprite represent Cash Cows, while niche or declining products are Dogs. This analysis guides Coca-Cola in optimizing its product portfolio for sustained success.
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