internal
W.M. Rusty Rush
President, Chief Executive Officer & Chairman
Executive
20 yr
11 reports
Rush Enterprises, Inc. ·RUSHA
Founder‑CEO retains control while COO role recently turned over
Retailing · Fortune #479 · Divisional structure · 8K employees · New Braunfels, Texas
View as of:
5
CEO span
↓ tighter than peers (avg 8)
2.3
Avg span
tight
3
Max depth
3 levels
8.4 yr
Avg tenure
stable vs FY2024
80%
Internal hires
↑ above industry avg
Consolidated financials FY2025 · period end 2025-12-31 · 10-K
Revenue
$7.1B
Operating income
$394M
Net income
$264M
Total assets
$4.4B
Sourced from Rush Enterprises, Inc. DEF 14A · filed 2026-04-07 ↗ View on SEC
Interactive org chart
Rush Enterprises, Inc. organizational chart
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Founder‑CEO Rusty Rush retains control through a combined CEO/chair role and dual‑class shares, while Rush Enterprises operates a divisional dealership‑led structure. This page details the executive org chart, recent COO turnover, governance, and peer comparison.
What to model
Use the chart to test org decisions, not just view reporting lines
Start with the public baseline, then use the scenario views and source-backed changes to ask what happens when leadership, span, or team ownership shifts.
Latest signal Jody Pollard moved into Chief Operating Officer
Promoted effective March 23, 2026
Source · See change logScenario views in the chart
- Add Chief AI Officer Introduce a Chief AI Officer reporting to the CEO to formalize data, automation, and AI strategy across dealerships.
- Senior Advisor Departs Remove the Senior Advisor role as operational transition support concludes.
Atlas work this supports
- Connect Workday or UKG Get these analytics for YOUR org — tenure, span of control, headcount, automatically from your HRIS.
- Connect Salesforce Map your target accounts like this. Import contacts, visualize decision chains, plan multi-threading.
- Plan a Reorg Use this as a starting point. Model scenarios, compare structures, present options to your board.
The people
Who's running this
6 executives identified as Named Executive Officers in the most recent SEC proxy. Bar length scales with tenure.
internal
Jody Pollard
Chief Operating Officer
Operations
0 yr
2 reports
internal
Corey Lowe
Senior Vice President, Peterbilt Dealerships
Dealership Operations
6 yr
1 reports
internal
Steven L. Keller
Chief Financial Officer & Treasurer
Finance
15 yr
2 reports
internal
Michael Goldstone
Senior Vice President, General Counsel & Corporate Secretary
Legal
8 yr
1 reports
Michael J. McRoberts
Senior Advisor
Executive
1 yr
0 reports
The pay
Executive compensation
From the most recent DEF 14A Summary Compensation Table. 5 named executive officers disclosed. Bar length scales with total compensation.
W.M. Rusty Rush $10.2M
- Base salary
- $1.76M
- Bonus
- $3.51M
- Stock awards
- $3.79M
- Option awards
- $665K
- Pension change
- $502K
- Fiscal year
- FY2025
- Source
- SEC DEF 14A ↗
Steven L. Keller $2.7M
- Base salary
- $534K
- Bonus
- $634K
- Stock awards
- $1.35M
- Option awards
- $190K
- Pension change
- $27K
- Fiscal year
- FY2025
- Source
- SEC DEF 14A ↗
Jason Wilder $2.4M
- Base salary
- $504K
- Bonus
- $628K
- Stock awards
- $1.08M
- Option awards
- $190K
- Pension change
- $27K
- Fiscal year
- FY2025
- Source
- SEC DEF 14A ↗
Jody Pollard $2.2M
- Base salary
- $492K
- Bonus
- $574K
- Stock awards
- $941K
- Option awards
- $190K
- Pension change
- $25K
- Fiscal year
- FY2025
- Source
- SEC DEF 14A ↗
Corey Lowe $2.2M
- Base salary
- $501K
- Bonus
- $574K
- Stock awards
- $887K
- Option awards
- $190K
- Pension change
- $28K
- Fiscal year
- FY2025
- Source
- SEC DEF 14A ↗
The skin in the game
Beneficial ownership
Insider stock holdings and the company's ownership requirements for executives and directors. Disclosed in the most recent DEF 14A.
| Holder | Shares | % of class |
|---|---|---|
| W.M. Rusty Rush | 8.03M | 36.2% |
| Steven L. Keller | 469K | <1% |
| Jody Pollard | 274K | <1% |
| Corey Lowe | 237K | <1% |
The businesses
How Rush Enterprises, Inc. divides the work
3 divisions report into the group CEO. Tile size scales with estimated headcount.
Operations
6K employees
Chief Operating Officer (Jody Pollard)
Oversees dealership operations, service, and logistics across Rush Truck Centers.
Finance
300 employees
Chief Financial Officer (Steven L. Keller)
Responsible for financial reporting, treasury, and capital allocation.
Peterbilt Dealerships
2K employees
SVP Peterbilt Dealerships (Corey Lowe)
Manages Peterbilt‑branded dealership network performance and expansion.
The thesis
Why this org is unusual
Founder‑CEO Rusty Rush continues to combine the CEO and chair roles, with voting control concentrated in the Rush family through Class B shares.
The most notable recent change is turnover in the COO position in March 2026, with Jody Pollard promoted internally after Jason Wilder’s departure.
The structure is largely divisional, reflecting dealership and aftermarket operations as core profit centers, while finance, legal, and governance remain centralized under long‑tenured executives. Internal promotion is a defining pattern, particularly for operations leadership.
- Dual‑class share structure
- Combined CEO/Chair
- Internal COO promotion in 2026
The comparison
How Rush Enterprises, Inc. stacks up
Compared with other large automotive retailers, Rush Enterprises retains a more founder‑centric governance model, with combined CEO/chair roles and dual‑class shares. Peers such as AutoNation and Penske Automotive Group separate chair and CEO roles or rely more heavily on professional managers. Rush’s COO succession …
C-suite size
Reporting depth
Rush Enterprises, Inc.
3 levels
4 levels
Penske Automotive Group
5 levels
5 levels
4 levels
Avg C-suite tenure
Rush Enterprises, Inc.
8 yr
6 yr
Penske Automotive Group
9 yr
5 yr
7 yr
Has COO / Has CAIO
Rush Enterprises, Inc. ✓ COO — no CAIO
Penske Automotive Group ✓ COO — no CAIO
Current signals
What changed recently
The most significant change was the March 2026 COO transition, with Jason Wilder’s departure and Jody Pollard’s internal promotion.
- promoted
- departed
Leadership Timeline
Year-over-year executive structure based on SEC proxy and annual filings.
FY2025
DEF 14A filed 2026-04-07
- CEO
- W.M. Rusty Rush
- CEO span
- 4
- C-suite
- 4
- Avg tenure
- 8.1 yr
COO role held by Jason Wilder prior to March 2026 transition.
Named executive officers (5)
- W.M. Rusty Rush - CEO since 2006
- Steven L. Keller - CFO since 2010
- Jason Wilder - COO since 2016
- Jody Pollard - SVP Truck and Aftermarket Sales since 2021
- Corey Lowe - SVP Peterbilt Dealerships since 2019
FY2024
DEF 14A filed 2025-04-08
- CEO
- W.M. Rusty Rush
- CEO span
- 4
- C-suite
- 4
- Avg tenure
- 8.6 yr
Stable executive team with long‑tenured CFO and COO.
Named executive officers (5)
- W.M. Rusty Rush - CEO since 2006
- Steven L. Keller - CFO since 2010
- Jason Wilder - COO since 2016
- Jody Pollard - SVP Truck and Aftermarket Sales since 2021
- Corey Lowe - SVP Peterbilt Dealerships since 2019
FY2023
DEF 14A filed 2024-04-09
- CEO
- W.M. Rusty Rush
- CEO span
- 4
- C-suite
- 4
- Avg tenure
- 9 yr
Operations leadership continuity under Wilder and Pollard.
Named executive officers (5)
- W.M. Rusty Rush - CEO since 2006
- Steven L. Keller - CFO since 2010
- Jason Wilder - COO since 2016
- Jody Pollard - SVP Truck and Aftermarket Sales since 2021
- Corey Lowe - SVP Peterbilt Dealerships since 2019
Year-over-year changes
No material executive leadership changes year over year.
The COO transition in March 2026 expanded the CEO’s span and elevated an internal operations leader.
- CEO span: 4 → 5
- C-suite size: 4 → 5
- Avg tenure: 8.1 → 8.4 yr
- departed Jason Wilder - Chief Operating Officer (was COO) (8‑K filed Mar 19 2026)
- promoted Jody Pollard - Chief Operating Officer (was SVP Truck and Aftermarket Sales) (8‑K filed Mar 24 2026)
The board
Board of directors
9 directors. 7 of 9 independent (78%). Source: most recent DEF 14A.
W.M. Rusty Rush
Chair Inside
Chairman, President & CEO, Rush Enterprises, Inc.
Thomas A. Akin
Lead Indep. Independent
Consultant, ADKF, P.C.
Raymond J. Chess
Independent
Former Global Vehicle Line Executive, General Motors
Also on: Workhorse Group Inc.
William H. Cary
Independent
Former President & COO, GE Capital
Also on: Ally Financial Inc.
Dr. Kennon H. Guglielmo
Independent
President & CEO, Genisys Controls, LLC
Elaine Mendoza
Independent
President & CEO, Conceptual MindWorks, Inc.
Troy A. Clarke
Independent
Former President & CEO, Navistar, Inc.
Amy Boerger
Independent
Former VP & GM, Cummins Inc.
Also on: Knight‑Swift Transportation Holdings Inc.
Michael J. McRoberts
Inside
Senior Advisor, Rush Enterprises, Inc.
The board, organized
Board committees
3 standing committees. Audit and Compensation must be 100% independent under SEC rules; the rest vary.
Audit Committee
100% independent 4 mtgs/yr
- Thomas A. Akin Chair
- William H. Cary
- Dr. Kennon H. Guglielmo
- Elaine Mendoza
- Amy Boerger
Compensation and Human Capital Committee
100% independent 6 mtgs/yr
- William H. Cary Chair
- Thomas A. Akin
- Raymond J. Chess
- Troy A. Clarke
- Amy Boerger
Nominating and Governance Committee
100% independent
- Elaine Mendoza Chair
- Raymond J. Chess
- Troy A. Clarke
Frequently Asked Questions
Who is the CEO of Rush Enterprises?
W.M. Rusty Rush has served as President and Chief Executive Officer since 2006.
What type of organizational structure does Rush Enterprises use?
Rush Enterprises uses a divisional structure centered on dealership and aftermarket operations.
How many direct reports does Rush Enterprises's CEO have?
The CEO has five direct reports in the current structure.
How has Rush Enterprises's leadership changed recently?
In March 2026, COO Jason Wilder resigned and Jody Pollard was promoted internally to the role.
Does Rush Enterprises have a COO?
Yes. Jody Pollard was appointed Chief Operating Officer effective March 23, 2026.
Sources
- 8‑K Filing, Mar 24 2026
- 8‑K Filing, Mar 19 2026
- SEC EDGAR: Rush Enterprises, Inc. DEF 14A Proxy Statement
- SEC EDGAR: Rush Enterprises, Inc. 10-K Annual Report
Reference
Cite this page
If you reference this page in research, analysis, or news writing, use one of the formats below. Citation includes the SEC filing source where applicable.
APA 7th
Creately. (2026). Rush Enterprises, Inc. organizational structure. Creately. Retrieved , from https://creately.com/org-chart/fortune-500/rush-enterprises/MLA 9th
"Rush Enterprises, Inc. Organizational Structure." Creately, April 1, 2026, https://creately.com/org-chart/fortune-500/rush-enterprises/. Accessed .Chicago 17
Creately. "Rush Enterprises, Inc. Organizational Structure." Last modified April 1, 2026. https://creately.com/org-chart/fortune-500/rush-enterprises/.Original SEC source View on SEC ↗
Rush Enterprises, Inc.. DEF 14A. Filed 2026-04-07. U.S. Securities and Exchange Commission. https://www.sec.gov/Archives/edgar/data/1012019/000143774926011610/rusha20260403_def14a.htmPermanent URL: https://creately.com/org-chart/fortune-500/rush-enterprises/ · last updated 2026-04-01