internal
Bryan B. DeBoer
President & Chief Executive Officer
Executive
10 yr
23 reports
Lithia Motors, Inc. ·LAD
COO role eliminated; technology split under CFO and Customer
Retailing · Fortune #124 · Divisional structure · 30K employees · Medford, OR
View as of:
6
CEO span
↓ tighter than peers (avg 7)
2.5
Avg span
tight
3
Max depth
3 levels
3.7 yr
Avg tenure
stable vs FY2024
67%
Internal hires
↑ above industry avg
Consolidated financials FY2025 · period end 2025-12-31 · 10-K
Revenue
$37.6B
Operating income
$1.6B
Net income
$820M
Total assets
$25.1B
Shares out
23M
Sourced from Lithia Motors, Inc. DEF 14A · filed 2026-03-11 ↗ View on SEC
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Lithia Motors, Inc. organizational chart
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COO role eliminated; technology split under CFO and Customer. This page maps Lithia Motors’ divisional leadership, executive team, recent reorgs, and peer context, highlighting how finance and customer leaders now own core technology.
What to model
Use the chart to test org decisions, not just view reporting lines
Start with the public baseline, then use the scenario views and source-backed changes to ask what happens when leadership, span, or team ownership shifts.
Latest signal George N. Hines changed role as SVP, Chief Innovation & Technology Officer
Transitioned out of executive role effective March 1, 2026; technology now reports to CFO and CCO (Feb 13, 2026).
Source · See change logScenario views in the chart
- Add Chief AI Officer Create a CAIO reporting to the CEO to centralize data and AI across retail and Driveway.
- Restore COO role Reintroduce a COO to consolidate operations currently spread across CFO and CCO.
Atlas work this supports
- Connect Workday or UKG Get these analytics for YOUR org — tenure, span of control, headcount, automatically from your HRIS.
- Connect Salesforce Map your target accounts like this. Import contacts, visualize decision chains, plan multi-threading.
- Plan a Reorg Use this as a starting point. Model scenarios, compare structures, present options to your board.
The people
Who's running this
7 executives identified as Named Executive Officers in the most recent SEC proxy. Bar length scales with tenure.
internal
Tina H. Miller
Senior Vice President & Chief Financial Officer
Finance
5 yr
4 reports
internal
David G. Stork
Senior Vice President & Chief Administrative Officer
Administration
1 yr
3 reports
Dianna du Preez
Chief Customer Officer
Customer
3 yr
3 reports
Open Role
President, International Operations
International
2 yr
3 reports
Open Role
Executive Vice President, Corporate Development
Corporate Development
1 yr
2 reports
Gary M. Glandon
Senior Advisor (former SVP, Chief People Officer)
People
1 yr
2 reports
The pay
Executive compensation
From the most recent DEF 14A Summary Compensation Table. 3 named executive officers disclosed. Bar length scales with total compensation.
Bryan B. DeBoer $15.9M
- Base salary
- $1.30M
- Stock awards
- $10.74M
- Non-equity incentive
- $3.78M
- Pension change
- $6K
- Other
- $70K
- Fiscal year
- FY2025
- Source
- SEC DEF 14A ↗
Tina H. Miller $4.2M
- Base salary
- $750K
- Stock awards
- $2.07M
- Non-equity incentive
- $1.26M
- Pension change
- $1K
- Other
- $77K
- Fiscal year
- FY2025
- Source
- SEC DEF 14A ↗
David G. Stork $1.7M
- Base salary
- $500K
- Stock awards
- $620K
- Non-equity incentive
- $621K
- Pension change
- $0K
- Other
- $10K
- Fiscal year
- FY2025
- Source
- SEC DEF 14A ↗
The skin in the game
Beneficial ownership
Insider stock holdings and the company's ownership requirements for executives and directors. Disclosed in the most recent DEF 14A.
Stock ownership requirements
5×CEO base salary
3×NEO base salary
5×Director cash retainer
Stock ownership guidelines disclosed in proxy.
| Holder | Shares | % of class |
|---|---|---|
| Bryan B. DeBoer | 189K | <1% |
| Tina H. Miller | 14K | <1% |
| David G. Stork | 5K | <1% |
| Sidney B. DeBoer | 26K | <1% |
The businesses
How Lithia Motors, Inc. divides the work
4 divisions report into the group CEO. Tile size scales with estimated headcount.
North America Retail
26K employees
President & CEO (Bryan B. DeBoer)
Operates U.S. and Canadian dealership network across new, used, and aftersales.
International Operations
3K employees
President, International Operations (Open Role)
UK and other international dealership operations acquired through Pendragon and Jardine.
Driveway Digital
700 employees
Chief Customer Officer (Dianna du Preez)
E‑commerce, omnichannel retailing, and digital customer platforms.
Finance & DFC
300 employees
SVP & CFO (Tina H. Miller)
Corporate finance, accounting, treasury, and captive finance operations.
The thesis
Why this org is unusual
The most distinctive feature is the absence of a COO after 2025, with technology responsibilities deliberately split under Finance and Customer.
This reflects a divisional retail model optimized for scale and acquisitions. The CEO maintains a broad span with leaders for finance, administration, customer, people, corporate development, and international operations reporting directly. The February 2026 reorg moved core technology under the CFO and CCO, signaling tighter linkage between systems, financial controls, and customer experience rather than a centralized CTO model.
- COO role eliminated in 2025
- Technology split between CFO and CCO
- Divisional international presidents
The comparison
How Lithia Motors, Inc. stacks up
Compared with peers like AutoNation and Penske, Lithia operates with a leaner C-suite and no standing COO. Peers typically retain a CTO or CIO reporting to the CEO; Lithia instead embeds technology within operating leaders. This aligns with Lithia’s acquisitive strategy and heavy reliance on financial discipline and …
C-suite size
Lithia Motors, Inc.
7
Penske Automotive Group
7
Asbury Automotive Group
6
Reporting depth
Lithia Motors, Inc.
3 levels
5 levels
Penske Automotive Group
5 levels
5 levels
Asbury Automotive Group
4 levels
5 levels
Avg C-suite tenure
Lithia Motors, Inc.
4 yr
5 yr
Penske Automotive Group
6 yr
Asbury Automotive Group
4 yr
5 yr
Has COO / Has CAIO
Lithia Motors, Inc. — no COO — no CAIO
Penske Automotive Group ✓ COO — no CAIO
Asbury Automotive Group ✓ COO — no CAIO
Current signals
What changed recently
Most consequential: COO role eliminated in 2025 with no successor, followed by a 2026 technology reorg under CFO and CCO.
- reorgGeorge N. Hines SVP, Chief Innovation & Technology Officer
Transitioned out of executive role effective March 1, 2026; technology now reports to CFO and CCO (Feb 13, 2026).
Source - departedAdam A. Chamberlain EVP & Chief Operating Officer
Resigned effective June 1, 2025; COO role not refilled.
Source - Date not confirmed new
Leadership Timeline
Year-over-year executive structure based on SEC proxy and annual filings.
FY2025
DEF 14A filed 2026-03-11
- CEO
- Bryan B. DeBoer
- CEO span
- 6
- C-suite
- 5
- Avg tenure
- 3.5 yr
COO role vacant; technology leadership transitioning.
Named executive officers (5)
- Bryan B. DeBoer - President & CEO since 2016
- Tina H. Miller - SVP & CFO since 2021
- David G. Stork - SVP & CAO since 2024
- Gary M. Glandon - Senior Advisor since 2025
- George N. Hines - Former SVP & CITO since 2019
FY2024
DEF 14A filed 2025-03-10
- CEO
- Bryan B. DeBoer
- CEO span
- 7
- C-suite
- 6
- Avg tenure
- 4.2 yr
COO present prior to 2025 resignation.
Named executive officers (5)
- Bryan B. DeBoer - President & CEO since 2016
- Tina H. Miller - SVP & CFO since 2021
- Adam A. Chamberlain - EVP & COO since 2024
- George N. Hines - SVP & CITO since 2019
- Christopher S. Holzshu - Executive since 2018
FY2023
DEF 14A filed 2024-03-12
- CEO
- Bryan B. DeBoer
- CEO span
- 7
- C-suite
- 6
- Avg tenure
- 5 yr
More traditional COO/CTO model.
Named executive officers (5)
- Bryan B. DeBoer - President & CEO since 2016
- Tina H. Miller - SVP & CFO since 2021
- Scott A. Hillier - Executive since 2017
- George N. Hines - SVP & CITO since 2019
- Christopher S. Holzshu - Executive since 2018
Year-over-year changes
Loss of COO reduced CEO span and flattened operations.
- CEO span: 7 → 6
- C-suite size: 6 → 5
- Avg tenure: 4.2 → 3.5 yr
- departed Adam A. Chamberlain - EVP & COO (was EVP & COO) (DEF 14A 2026-03-11)
Added COO increased operational focus.
- CEO span: 7 → 7
- C-suite size: 6 → 6
- Avg tenure: 5 → 4.2 yr
- promoted Adam A. Chamberlain - EVP & COO (DEF 14A 2025)
The board
Board of directors
10 directors. 8 of 10 independent (80%). Source: most recent DEF 14A.
Sidney B. DeBoer
Chair Inside
Founder, Lithia Motors
Bryan B. DeBoer
Inside
President & CEO, Lithia Motors
Louis P. Miramontes
Lead Indep. Independent
Managing Partner, KPMG (ret.)
Stacy C. Loretz-Congdon
Independent
CFO, Core‑Mark (ret.)
Shauna F. McIntyre
Independent
CEO, Ensurge Micropower ASA
Cassandra M. McKinney
Independent
EVP, Comerica Bank (ret.)
James E. Lentz
Independent
CEO, Toyota North America (ret.)
Richard J. Bailey Jr.
Independent
President, Southern Oregon University
Heidi L. O'Neill
Independent
President Consumer, Nike (ret.)
Priya C. Huskins
Independent
SVP, Arthur J. Gallagher & Co.
Also on: Public Co Board A, Public Co Board B
The board, organized
Board committees
3 standing committees. Audit and Compensation must be 100% independent under SEC rules; the rest vary.
Audit Committee
100% independent
- Louis P. Miramontes Chair
- James E. Lentz
- Cassandra M. McKinney
- Richard J. Bailey Jr.
- Heidi L. O'Neill
Compensation Committee
100% independent
- Shauna F. McIntyre Chair
- James E. Lentz
- Cassandra M. McKinney
- Louis P. Miramontes
Nominating & Governance Committee
100% independent
- Stacy C. Loretz-Congdon Chair
- James E. Lentz
- Shauna F. McIntyre
- Louis P. Miramontes
Frequently Asked Questions
Who is the CEO of Lithia Motors?
Bryan B. DeBoer has served as President and CEO since 2016.
What type of organizational structure does Lithia Motors use?
Lithia operates a divisional structure organized by geography and channels.
How many direct reports does Lithia Motors's CEO have?
The CEO has six direct reports in the current structure.
How has Lithia Motors's leadership changed recently?
In 2025 the COO departed and the role was not refilled; in 2026 technology leadership was reorganized under the CFO and CCO.
Does Lithia Motors have a COO?
No. The COO role was eliminated after the June 2025 departure of Adam Chamberlain.
Sources
- 8-K Filing, Feb 2026
- DEF 14A, Mar 2026
- 8-K Filing, Oct 2025
- SEC EDGAR: Lithia Motors, Inc. DEF 14A Proxy Statement
- SEC EDGAR: Lithia Motors, Inc. 10-K Annual Report
Reference
Cite this page
If you reference this page in research, analysis, or news writing, use one of the formats below. Citation includes the SEC filing source where applicable.
APA 7th
Creately. (2026). Lithia Motors, Inc. organizational structure. Creately. Retrieved , from https://creately.com/org-chart/fortune-500/lithia-motors/MLA 9th
"Lithia Motors, Inc. Organizational Structure." Creately, April 1, 2026, https://creately.com/org-chart/fortune-500/lithia-motors/. Accessed .Chicago 17
Creately. "Lithia Motors, Inc. Organizational Structure." Last modified April 1, 2026. https://creately.com/org-chart/fortune-500/lithia-motors/.Original SEC source View on SEC ↗
Lithia Motors, Inc.. DEF 14A. Filed 2026-03-11. U.S. Securities and Exchange Commission. https://www.sec.gov/Archives/edgar/data/1023128/000102312826000026/lad-20260311.htmPermanent URL: https://creately.com/org-chart/fortune-500/lithia-motors/ · last updated 2026-04-01