Keith Barr
President and Chief Executive Officer
Executive
0 yr
15 reports
CarMax, Inc. ·KMX
Retailing · Fortune #151 · Divisional structure · 30K employees · Richmond, VA
Sourced from CarMax, Inc. 10-K · filed 2026-04-15 ↗ View on SEC
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Download the CSV data insteadRetail and finance divisions run as parallel P&Ls at CarMax, with both leaders reporting directly to the CEO. This page maps the current executive structure, divisional responsibilities, leadership changes, and how CarMax compares with automotive retail peers.
What to model
Start with the public baseline, then use the scenario views and source-backed changes to ask what happens when leadership, span, or team ownership shifts.
Nominated to Board on April 8, 2026
Source · See change logThe people
9 executives identified as Named Executive Officers in the most recent SEC proxy. Bar length scales with tenure.
President and Chief Executive Officer
Executive
0 yr
15 reports
Executive Vice President and Chief Information and Technology Officer
Technology
2 reports
Executive Vice President, CarMax Retail
Retail Operations
2 reports
Executive Vice President and Chief Financial Officer
Finance
3 reports
Senior Vice President and President, CarMax Auto Finance
Financial Services
0 reports
Executive Vice President and Chief Human Resources Officer
Human Resources
0 reports
Senior Vice President, General Counsel and Corporate Secretary
Legal
0 reports
Executive Vice President and Chief Marketing Officer
Marketing
0 reports
Senior Vice President, Strategy and Analytics
Strategy
0 reports
The businesses
4 divisions report into the group CEO. Tile size scales with estimated headcount.
22K employees
EVP, CarMax Retail (Joe Wilson)
Operates CarMax superstores, logistics, inventory management, and customer experience across the U.S.
3K employees
SVP & President, CarMax Auto Finance (Scott Baker)
Provides captive auto lending, securitization, and credit risk management for CarMax customers.
2K employees
EVP & CIO (Shamim Mohammad)
Builds and maintains e-commerce, pricing, data, and enterprise technology platforms.
800 employees
EVP & CFO (Enrique Mayor-Mora)
Oversees financial reporting, treasury, capital markets, and investor relations.
The thesis
CarMax is structurally distinctive because its Retail and Auto Finance businesses operate as parallel divisions reporting directly to the CEO.
This means store operations and lending economics are managed as separate P&Ls rather than being fully integrated under a single operating head.
The CEO has nine direct reports spanning functional and divisional leadership, creating a relatively wide span of control. The absence of a standalone COO reinforces the CEO’s direct oversight of both retail execution and financial services performance.
Technology, finance, and HR remain centralized functions, while CarMax Auto Finance stands out as a large, balance-sheet-intensive unit with its own president, reflecting its regulatory and funding complexity.
The comparison
Compared with peers like AutoNation and Lithia Motors, CarMax runs a more clearly bifurcated retail–finance structure, with its captive finance arm elevated to a CEO-level report. Traditional dealer groups often embed finance within retail operations. Relative to online-focused peers like Carvana, CarMax maintains …
Current signals
The most significant change was the appointment of Keith Barr as CEO in March 2026, ending the interim leadership period.
Stepped down as interim CEO effective March 16, 2026
SourceYear-over-year executive structure based on SEC proxy and annual filings.
Leadership transition year with a newly appointed CEO.
Stable leadership prior to CEO succession planning.
Continued emphasis on omnichannel retail and captive finance.
FY2026 reflects a CEO transition with a modest increase in CEO span of control.
Keith Barr has served as President and CEO of CarMax since March 16, 2026.
CarMax uses a divisional structure, with Retail and Auto Finance operating as separate P&Ls.
The CEO currently has nine direct reports spanning divisional and functional leaders.
CarMax appointed Keith Barr as CEO in March 2026 following an interim leadership period.
No, CarMax does not have a Chief Operating Officer; divisional leaders report directly to the CEO.
Reference
If you reference this page in research, analysis, or news writing, use one of the formats below. Citation includes the SEC filing source where applicable.
Creately. (2026). CarMax, Inc. organizational structure. Creately. Retrieved , from https://creately.com/org-chart/fortune-500/carmax/"CarMax, Inc. Organizational Structure." Creately, April 1, 2026, https://creately.com/org-chart/fortune-500/carmax/. Accessed .Creately. "CarMax, Inc. Organizational Structure." Last modified April 1, 2026. https://creately.com/org-chart/fortune-500/carmax/.CarMax, Inc.. 10-K. Filed 2026-04-15. U.S. Securities and Exchange Commission. https://www.sec.gov/Archives/edgar/data/1170010/000117001026000021/kmx-20260228.htmPermanent URL: https://creately.com/org-chart/fortune-500/carmax/ · last updated 2026-04-01