Strategic Group Map

Visualize Competitive Positions

Visualize competition into strategic groups and take steps to enhance your competitive position in the market.

  • Analyze the competitive landscape and positions of products
  • Make informed decisions to improve competitive strategy
  • Communicate strategic direction & align all stakeholders
Strategic Group Map
National Geographic
Conduct a Multivariate Competitor Analysis

Conduct a Multivariate Competitor Analysis

Conduct a Multivariate Competitor Analysis

Drag and drop functionality to represent competition on a strategic group map. Easily position shapes on the grid for better understanding.

Smart shapes and connectors to identify and visualize relationships between different aspects of your rivals and industry.

Powerful styling options and text formatting capabilities to highlight important points and create logical strategic groups.

Advanced import features to add logos, images and more straight onto the canvas.


Identify Gaps in The Market

Identify Gaps in The Market

Add detailed docs, attachments, links and more via the notes feature on each element to capture details and the big picture in a single space.

Generate multi-perspectives of the same information to analyze different scenarios and plot strategic groups based on multiple criterias.

Online whiteboard with built-in ideation tools like mind maps or post-it note walls to facilitate brainstorming sessions online. Move things around and create multiple iterations of strategic group maps.

Freehand drawing to visualize and build on your ideas, concepts, and plans without any constraint.

Identify Gaps in The Market
Make Smarter Decisions Together

Make Smarter Decisions Together

Make Smarter Decisions Together

Video conferencing baked into the platform to feel like you are in the same room.

@mention comments to direct people to get things done or clarify things and comment threads to have discussions and follow-ups on the same canvas.

Real-time cursors for any number of participants. Collaborate with team members on a shared canvas and plot strategic group maps together.

Multiple access levels and roles to streamline managing, sharing, editing, and reviewing your ideas, action plans, and strategies.


Get Everyone on the Same Page

Get Everyone on the Same Page

Export Strategy Maps as SVGs, PDFs, and PNGs to publish, present, print, or share.

Multiple integrations to easily connect with popular platforms like Github, Slack, Google Workspace, Confluence, and more.

Advanced collaborator controls to streamline sharing, reviewing, and editing of marketing documentation.

Smart notifications to stay up to date with changes made on your strategy maps.

Full version history to make multiple changes to strategic group maps. Roll back changes when required.

Get Everyone on the Same Page



Visualize process and user insights with AI templates

Visualize process and user insights with AI templates

Accessing Creately VIZ

    What is a Strategic Group Map?

    A strategic group map is a tool that helps businesses visualize the competitive positions of their industry rivals. A group of rivals with similar strategies and business models are known as a strategic group.Businesses that are in the same strategic group can have two or more similar characteristics (ie. similar product prices, available in the same geographic areas, and identical technological approaches).

    A strategic group map helps a business identify its rivals and understand the competitive landscape. It further helps with identifying the industry gaps and reveal untapped opportunities, along with helping to recognize alternative success routes in an industry for a company.

    How to Create a Strategic Group Map?

    • Identify the top rivals in your industry; try to identify at least five of them. As you do your research on them, create individual profiles for them focusing on the services they offer, the impact they have on the market, who benefits from their business, and their strategic direction.
    • Then identify the factors that have helped you succeed. Is it the quality of your product or service? Is it your strong customer service or the support of your loyal customers?
    • Next, select the top two factors that drive success for your business. These become the variables used for the axes of the map. There should be no correlation between these variables. They could include the product price, geographic coverage, product-line breadth, or quality. To get a headstart, use one of Creately’s strategic groups map templates.
    • Plot the firms in the industry that you have identified on the two-variable map you have created.
    • Firms that are placed on the same strategy space should be allocated the same strategic group.
    • Draw circles around each strategic group. The size of the circles should vary based on the size of the group’s respective share of total industry sales.