More Strategic Group Map Templates and Examples

Strategic Group Map

Strategic Group Map

Strategic Group Map Example

Strategic Group Map Example

Affinity Diagram

Affinity Diagram

Strategic Group Map Example

Strategic Group Map Example

Perceptual Map For Situation Analysis

Perceptual Map For Situation Analysis

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Guide and Best Practices

A strategic group map is a tool that helps businesses visualize the competitive positions of their industry rivals. Such a group of rivals with similar strategies and business models are known as a strategic group. It helps identify the scope of a business’s competitors. The strategic group map helps with understanding who the direct competitors of a business are and the bases they compete on. Businesses that are in the same strategic group can have two or more similar characteristics (ie. similar product prices, available in the same geographic areas, and identical technological approaches).

How to Create a Strategic Group Map

  • Identify the top rivals in your industry; try to identify at least five of them. As you do your research on them, create individual profiles for them focusing on the services they offer, the impact they have on the market, who benefits from their business, and their strategic direction.
  • Then identify the factors that have helped you succeed. Is it the quality of your product or service? Is it your strong customer service or the support of your loyal customers?
  • Next, select the top two factors that drive success for your business. These become the variables used for the axes of the map. There should be no correlation between these variables. They could include the product price, geographic coverage, product-line breadth, or quality. To get a headstart, use one of Creately’s strategic groups map templates.
  • Plot the firms in the industry that you have identified on the two-variable map you have created.
  • Firms that are placed on the same strategy space should be allocated the same strategic group.
  • Draw circles around each strategic group. The size of the circles should vary based on the size of the group’s respective share of total industry sales.

More templates and visual ideas for competitive analysis

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Product Positioning Template

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Five Product Levels

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SWOT Analysis Template

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Ansoff Matrix Examples

GE McKinsey Matrix

GE McKinsey Matrix

Competitor Profile Template

Competitor Profile Template

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