More Impact Mapping Examples and Templates

Customer Journey Map Template

Customer Journey Map Template

Customer Journey Mapping Template

Customer Journey Mapping Template

Creately helps you do this with

Pre-designed templates for creating impact mapping
Easy drawing and diagramming tools for product planning
Share with others in your team for real-time collaboration and group editing
Export your diagram as high-quality images or PDFs to include in PowerPoint presentations and Word docs

Guide and Best Practices

The impact map is used in strategy planning. Structures like a mind map, it visualizes the scope of a business initiative and underlying assumptions.

How to create an impact map

  • Gather your team and stakeholders to define and describe your business goals. Make sure that your goals adheres to the SMART criteria.
  • Identify your customers, their needs, challenges, problems etc. and create user personas. Creating separate personas will help you find the right deliverables.
  • Figure out the actions you want your customers to take if you are to achieve the goal you identified earlier. Describe how you want them to behave, and add these actions to the impact section.
  • Understand what you can do to enable your customers to take these actions. This could be adding new features to your product or service, introducing a new product or service etc.
  • Analyze the impact map you have made. With the information you have collected, you will be able to create relevant user story maps.
  • Using the Creately Viewer, you can embed the diagrams you have created in company wikis, websites or your intranet.

Templates block title

User Persona Template

User Persona Template

Customer Journey Map

Customer Journey Map

Customer Profile Template

Customer Profile Template

User Flow Diagram

User Flow Diagram

User Story Mapping Template

User Story Mapping Template

User Story Mapping Example

User Story Mapping Example