More Grand Strategy Matrix Templates and Examples

Grand Strategy Matrix

Grand Strategy Matrix

Grand Strategy Matrix Template

Grand Strategy Matrix Template

Bowman's Strategy Clock

Bowman's Strategy Clock

Anosff Matrix

Anosff Matrix

Strategy Diamond Template

Strategy Diamond Template

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Guide and Best Practices

The grand strategy matrix is instrumental in assisting organizations to develop feasible alternative strategies. The model consists of a four-quadrant graph and is based on two dimensions - the market growth vs the organization's competitive position. It lists the different strategic options available for businesses that are in weak or strong competitive positions in markets experiencing slow or rapid growth. Each of the quadrants contains several strategic options to help the business determine in which direction it needs to move.

The 4 Quadrants of the Grand Strategy Matrix

  • Quadrant 1 (Strong competitive position and rapid market growth): Businesses that are in this quadrant are in a strong strategic position and they can do well by pursuing strategies such as market penetration, market development, and product development.
  • Quadrant 2 (Weak competitive position and rapid market growth): Businesses in this quadrant need to re-evaluate their current approach. While the market they are competing in is growing, they are under threat of being overshadowed by their competitors. In order to improve their competitiveness and stand their position, they can consider strategies such as market development, market penetration, product development, horizontal integration, or decentralization.
  • Quadrant 3 (Weak competitive position and slow market growth): companies in this situation are faced with aggressive competition on one hand and stagnant market growth on the other. Businesses here need to consider major changes to improve their position through retrenchment, or related/ unrelated diversification, and if all else fails consider the options of divestiture or liquidation.
  • Quadrant 4 (Strong competitive position & slow market growth): these businesses, stuck in a slow-growth industry with a strong competitive position, can consider options such as diversification, joint ventures, or related/ unrelated integrations in order to create a wider market for their products or services.

More templates and visual ideas for strategic planning

Product Positioning Template

Product Positioning Template

Bowman's Strategy Clock PPT

Bowman's Strategy Clock PPT

Product Strategy Canvas

Product Strategy Canvas

TOWS Matrix

TOWS Matrix

SOAR Analysis

SOAR Analysis

Five Product Levels

Five Product Levels

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