Customer Journey Mapping Templates

Build Better Customer Experiences

Understand your customer’s experience at each stage of the customer journey to identify customer needs, problems, and interactions with your brand.

  • Customer journey map templates to get started quickly
  • Easy visual canvas to quickly map customer journeys
  • Real-time collaboration to work with teams and stakeholders
Customer Journey Mapping Templates
National Geographic
Understand Your Customers Better

Understand Your Customers Better

Understand Your Customers Better

Simple drag and drop tools and Plus Create to effortlessly map out customer journeys.

Multiple frameworks and templates for customer journeys, customer profiles, user flows, and more.

Bring customer data from any external source to visualize on the canvas as meaningful data shapes for easier analysis.

Infinite canvas to centralize and organize all communications and information around your customers.

Add detailed docs, attachments, links and more via the notes feature on each touchpoint to capture details and the big picture in a single space.


Keep Everyone and Everything in Sync

Keep Everyone and Everything in Sync

Built-in video conferencing to get instant feedback virtually from anywhere.

Real-time cursors for any number of participants. Collaborate with team members on a shared canvas.

Use @mention comments to direct people to get things done or clarify things and comment threads to have discussions and follow-ups on the same canvas.

Multiple access levels and roles to streamline managing, sharing, editing, and reviewing customer experience strategies.

Keep Everyone and Everything in Sync
Augment and Interact with Your Data

Augment and Interact with Your Data

Augment and Interact with Your Data

Multiple app integrations to help you import and export data across teams on different platforms.

Organize the same information in multiple ways with models; convert journey maps into user flows into wireframes.

Built-in presentation tools to quickly organize and share your customer journey analysis with stakeholders.

What Is a Customer Journey Map?

A customer journey map is a visual representation of your customer’s experiences with your organization across different touchpoints.

How to Create a Customer Journey Map?

  • Start by understanding your customer. Do this by developing user personas for customers at different buying stages.
  • Dig deep to understand the goals of your customers - exactly what they want to achieve as they go through various customer experiences during different stages.
  • Using a user flow diagram, create the paths different user personas may take when interacting with your business.
  • Referring to the flowcharts, identify the major and minor touchpoints and the user goals associated with them. Mark them down on your customer journey map.
  • Examine the gathered data to identify the potential roadblocks or pain points in the customer journey. Mark these down on your user journey map as well.
  • Share the journey map with the others in the marketing/ sales/ product team to get their input. Creately’s real-time collaboration feature can help you with this.
  • Identify ways you can remove the roadblocks to help smoothen out your customer’s journey.
  • Embed the customer journey map in your intranet and other internal websites or share it with everyone, so they can easily access it and help update and improve it.