Customer Journey Mapping Templates

Visual templates for mapping, understanding and improving customer journeys.

Customer Journey Map Template

Customer Journey Mapping Template

Customer Journey Map

User Persona Template

CRM Strategy Planning Template

Pre-designed templates for customer journey mapping

Easy drawing and diagramming tools to visualize customer experiences

Share with others in your team for real-time collaboration and group editing

Export diagrams as SVGs and in image formats suitable for PowerPoint presentations & Word Documents

A customer journey map is a visual representation of your customer’s experiences with your organization across different touchpoints.

Start by understanding your customer. Do this by developing user personas for customers at different buying stages.
Dig deep to understand the goals of your customers - exactly what they want to achieve as they go through various customer experiences during different stages.
Using a user flow flowchart, create the paths different user personas may take when interacting with your business.
Referring to the flowcharts, identify the major and minor touchpoints and the user goals associated with them. Mark them down on your customer journey map.
Examine the gathered data to identify the potential roadblocks or pain points in the customer journey. Mark these down on your user journey map as well.
Share the journey map with the others in the marketing/ sales/ product team to get their input. Creately’s real-time collaboration feature can help you with this.
Identify ways you can remove the roadblocks to help smoothen out your customer’s journey.
Embed the customer journey map in your intranet and other internal websites or share it with everyone, so they can easily access it and help update and improve it.