More Customer Journey Map Examples and Templates

Customer Journey Map Template

Customer Journey Map Template

Customer Journey Mapping Template

Customer Journey Mapping Template

Customer Journey Map

Customer Journey Map

User Persona Template

User Persona Template

CRM Strategy Planning Template

CRM Strategy Planning Template

Creately helps you do this with

Pre-designed templates for customer journey mapping
Easy drawing and diagramming tools to visualize customer experiences
Share with others in your team for real-time collaboration and group editing
Embed and share an always updated secure diagram with the Creately Viewer in any internal web page or site

Guide and Best Practices

A customer journey map is a visual representation of your customer’s experiences with your organization across different touchpoints.

How to create a customer journey map

  • Start by understanding your customer. Do this by developing user personas for customers at different buying stages.
  • Dig deep to understand the goals of your customers - exactly what they want to achieve as they go through the customer journey.
  • Using a user flow flowchart, create the paths different user personas may take when interacting with your business.
  • Referring to the flowcharts, identify the major and minor touchpoints and the user goals associated with them. Mark them down on your customer journey map.
  • Examine the gathered data to identify the potential roadblocks or pain points in the customer journey. Mark these down on your user journey map as well.
  • Share the journey map with the others in the marketing/ sales/ product team to get their input. Creately’s real-time collaboration feature can help you with this.
  • Identify ways you can remove the roadblocks to help smoothen out your customer’s journey.
  • Embed the customer journey map in your intranet or other internal websites using the Creately Viewer so everyone can easily access it and help update and improve it.

More templates and visual ideas in customer journey mapping

Helpdesk Flowchart Template

Helpdesk Flowchart Template

Value Chain Analysis Example

Value Chain Analysis Example

Value Proposition Diagram

Value Proposition Diagram

Business Analysis Context Diagram

Business Analysis Context Diagram

User Flow Diagram

User Flow Diagram

Market Gap Analysis

Market Gap Analysis