Customer Journey Mapping Templates
Visual templates for mapping, understanding and improving customer journeys.
- Visualize and analyze your customer’s experiences with your business
- Easily identify where to make changes to improve customer experiences
- Collaborate with team members to brainstorm alternative journey maps
More Customer Journey Map Examples and Templates
Creately helps you do this with
Pre-designed templates for customer journey mapping
Easy drawing and diagramming tools to visualize customer experiences
Share with others in your team for real-time collaboration and group editing
Export diagrams as SVGs and in image formats suitable for PowerPoint presentations & Word Documents
Guide and Best Practices
A customer journey map is a visual representation of your customer’s experiences with your organization across different touchpoints.
How to create a customer journey map
- Start by understanding your customer. Do this by developing user personas for customers at different buying stages.
- Dig deep to understand the goals of your customers - exactly what they want to achieve as they go through various customer experiences during different stages.
- Using a user flow flowchart, create the paths different user personas may take when interacting with your business.
- Referring to the flowcharts, identify the major and minor touchpoints and the user goals associated with them. Mark them down on your customer journey map.
- Examine the gathered data to identify the potential roadblocks or pain points in the customer journey. Mark these down on your user journey map as well.
- Share the journey map with the others in the marketing/ sales/ product team to get their input. Creately’s real-time collaboration feature can help you with this.
- Identify ways you can remove the roadblocks to help smoothen out your customer’s journey.
- Embed the customer journey map in your intranet and other internal websites or share it with everyone, so they can easily access it and help update and improve it.