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More Communications Plan Templates and Examples

Communications Plan Template

Communications Plan Template

Strategic Communication Plan

Strategic Communication Plan

Communication Plan

Communication Plan

Work Plan Template

Work Plan Template

Business Action Plan

Business Action Plan

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Guide and Best Practices

A communications plan is a roadmap that outlines how to deliver your message to your target audience in an effective way. It describes what information will be communicated to which audiences, who will be in charge of the process, and what channels will be used.

How to create a communications plan

  • In order to understand the type of information you want to communicate, you need to identify the goal of your communications strategy. Perhaps you are trying to announce an event, raise awareness in the community, explain about an internal crisis, etc.
  • The next step is to identify your audience. Who are you delivering this message to? Conduct proper audience research to identify the different audience segments, their characteristics, their needs, the channels they use, etc.
  • Create your message with the audience profile in mind. Adjust your tone and language according to how you want your audience to react to it.
  • Once the message is developed, you need to identify the channels you will use to reach out to your audience. Channels could vary from word of mouth to newsletters. Select the ones that will best help you be seen in front of your audience.
  • Figure out the resources you will need. What’s your budget to execute your communications plan effectively? Who will be in charge of implementing it? What materials will you need?
  • Obstacles or emergencies could arise during the execution of your plan. Which is why it is important to prepare for them beforehand as well. Your communications plan should, therefore, include such possible obstacles and steps you need to take to eliminate them.
  • Create your communications action plan by putting together all the details you have gathered. This should highlight your goals, timelines, resources, steps you should take, obstacles and precautionary steps.
  • Share your communications plan with stakeholders via email or a diagram share link with edit or review access. This will allow them to give you quick feedback with inline comments.

More templates and visual ideas for creating a communications plan

Marketing Action Plan

Marketing Action Plan

Strategic Action Plan

Strategic Action Plan

B2B Buyer Persona

B2B Buyer Persona

Corrective Action Plan

Corrective Action Plan

Action Plan Template

Action Plan Template

One Page Project Charter

One Page Project Charter

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