Monster Beverage Corporation ·MNST

Three regional CEOs report directly to the CEO

Food, Beverages & Tobacco · Fortune #494 · Divisional structure · 6K employees · Corona, California

View as of:

CEO span

↓ tighter than peers (avg 10)

2.4

Avg span

tight

Max depth

3 levels

7 yr

Avg tenure

↓ 2.0yr from FY2024

83%

Internal hires

↑ above industry avg

Consolidated financials FY2025 · period end 2025-12-31 · 10-K

Revenue

$8.3B

Operating income

$2.4B

Net income

$1.9B

Total assets

$10.0B

Shares out

978M

Sourced from Monster Beverage Corporation DEF 14A · filed 2026-03-27 ↗ View on SEC

Interactive org chart

Monster Beverage Corporation organizational chart

Explore the executive structure, reporting layers, and scenario-ready operating model from public filings.

Open editable chart

Three regional CEOs report directly to Monster’s CEO, creating a flat, geography-led structure. This page details Monster Beverage’s executive org chart, leadership tenure, recent changes, financial context, and peer comparisons for quick analysis.

What to model

Use the chart to test org decisions, not just view reporting lines

Start with the public baseline, then use the scenario views and source-backed changes to ask what happens when leadership, span, or team ownership shifts.

Latest signal Emelie C. Tirre moved into Chief Strategy Officer

Appointed CSO on February 25, 2026, moving from Chief Commercial Officer.

Source · See change log

Scenario views in the chart

Add Chief Operating Officer Introduce a COO to consolidate operational oversight and reduce CEO span.

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The people

Who's running this

7 executives identified as Named Executive Officers in the most recent SEC proxy. Bar length scales with tenure.

internal

Hilton H. Schlosberg

Chief Executive Officer

Executive

1 yr

20 reports

internal

Thomas J. Kelly

Chief Financial Officer

Finance

5 yr

8 reports

internal

Rob L. Gehring

Chief Executive Officer, Americas

Americas

0 yr

6 reports

internal

Guy P. Carling

Chief Executive Officer, EMEA & OSP

EMEA & OSP

0 yr

6 reports

internal

Emelie C. Tirre

Chief Strategy Officer

Strategy

0 yr

5 reports

Paul J. Dechary

Executive Vice President & General Counsel

Legal

10 yr

4 reports

internal

Rodney C. Sacks

Chairman

Board

36 yr

0 reports

The pay

Executive compensation

From the most recent DEF 14A Summary Compensation Table. 6 named executive officers disclosed. Bar length scales with total compensation.

Hilton H. Schlosberg $19.3M

Base salary: $1.25M
Stock awards: $10.69M
Option awards: $3.49M
Non-equity incentive: $3.75M
Other: $102K
Fiscal year: FY2025
Source: SEC DEF 14A ↗

Rodney C. Sacks $13.8M

Base salary: $1.08M
Stock awards: $7.11M
Option awards: $2.32M
Non-equity incentive: $2.72M
Other: $612K
Fiscal year: FY2025
Source: SEC DEF 14A ↗

Thomas J. Kelly $2.7M

Base salary: $678K
Stock awards: $744K
Option awards: $282K
Non-equity incentive: $953K
Other: $49K
Fiscal year: FY2025
Source: SEC DEF 14A ↗

Emelie C. Tirre $3.8M

Base salary: $908K
Stock awards: $1.16M
Option awards: $423K
Non-equity incentive: $1.28M
Other: $69K
Fiscal year: FY2025
Source: SEC DEF 14A ↗

Guy P. Carling $3.7M

Base salary: $853K
Stock awards: $1.16M
Option awards: $423K
Non-equity incentive: $1.20M
Other: $64K
Fiscal year: FY2025
Source: SEC DEF 14A ↗

Rob L. Gehring $3.0M

Base salary: $780K
Stock awards: $744K
Option awards: $276K
Non-equity incentive: $1.10M
Other: $99K
Fiscal year: FY2025
Source: SEC DEF 14A ↗

The skin in the game

Beneficial ownership

Insider stock holdings and the company's ownership requirements for executives and directors. Disclosed in the most recent DEF 14A.

Stock ownership requirements

5×Director cash retainer

Non-employee directors must hold stock equal to 5x annual retainer.

The businesses

How Monster Beverage Corporation divides the work

4 divisions report into the group CEO. Tile size scales with estimated headcount.

Americas

2K employees

Chief Executive Officer, Americas (Rob L. Gehring)

Oversees sales and expansion across North America, Latin America, and the Caribbean.

EMEA & OSP

2K employees

Chief Executive Officer, EMEA & OSP (Guy P. Carling)

Leads Europe, Middle East, Africa, Oceania, and South Pacific markets.

Finance

300 employees

Chief Financial Officer (Thomas J. Kelly)

Manages financial reporting, treasury, and controls.

Strategy

150 employees

Chief Strategy Officer (Emelie C. Tirre)

Drives long-term growth strategy and alignment across regions.

The thesis

Why this org is unusual

Three regional CEOs—Americas, EMEA & OSP—report directly to the CEO, an unusual span for a mid-sized beverage company.

This divisional structure pushes P&L ownership close to the top, with geographic leaders holding substantial autonomy. The CFO and CSO roles remain centralized, indicating tight financial and strategic control despite regionalization.

Regional CEOs report directly to CEO
No COO role
Founder-era leadership continuity

The comparison

How Monster Beverage Corporation stacks up

Compared with peers like Red Bull and Coca-Cola, Monster’s structure is more geographically explicit at the C-suite level. Coca-Cola typically embeds regions under a COO or group presidents, while Monster places them directly under the CEO, increasing span but flattening layers. This can speed decisions but increases …

C-suite size

Monster Beverage Corporation

Red Bull

Coca-Cola

PepsiCo

Keurig Dr Pepper

Reporting depth

Monster Beverage Corporation

3 levels

Red Bull

5 levels

Coca-Cola

6 levels

PepsiCo

6 levels

Keurig Dr Pepper

5 levels

Avg C-suite tenure

Monster Beverage Corporation

7 yr

Red Bull

10 yr

Coca-Cola

7 yr

PepsiCo

8 yr

Keurig Dr Pepper

6 yr

Has COO / Has CAIO

Monster Beverage Corporation — no COO — no CAIO

Red Bull ✓ COO — no CAIO

Coca-Cola ✓ COO — no CAIO

PepsiCo ✓ COO — no CAIO

Keurig Dr Pepper — no COO — no CAIO

Current signals

What changed recently

Monster ended its co-CEO structure in mid‑2025, elevating Schlosberg as sole CEO and promoting three regional CEOs in early 2026.

Feb 25, 2026 promoted
Emelie C. Tirre Chief Strategy Officer
Appointed CSO on February 25, 2026, moving from Chief Commercial Officer.
Source
Feb 25, 2026 promoted
Rob L. Gehring Chief Executive Officer, Americas
Promoted to regional CEO effective February 25, 2026.
Source
Jun 13, 2025 reorg
Hilton H. Schlosberg Chief Executive Officer
Became sole CEO effective June 13, 2025 after co-CEO structure ended.
Source

Leadership Timeline

Year-over-year executive structure based on SEC proxy and annual filings.

FY2025

DEF 14A filed 2026-03-27

CEO: Hilton H. Schlosberg
CEO span: 6
C-suite: 6
Avg tenure: 7 yr

First full year with sole CEO and regional CEO structure.

Named executive officers (6)

Hilton H. Schlosberg - CEO since 2025
Rodney C. Sacks - Chairman since 1990
Thomas J. Kelly - CFO since 2021
Emelie C. Tirre - CSO since 2026
Guy P. Carling - CEO EMEA & OSP since 2026
Rob L. Gehring - CEO Americas since 2026

FY2024

DEF 14A filed 2025-04-25

CEO: Rodney C. Sacks & Hilton H. Schlosberg
CEO span: 5
C-suite: 5
Avg tenure: 9 yr

Co-CEO model still in place.

Named executive officers (5)

Rodney C. Sacks - Co-CEO since 2021
Hilton H. Schlosberg - Co-CEO since 2021
Thomas J. Kelly - CFO since 2021
Emelie C. Tirre - Chief Commercial Officer since 2024
Guy P. Carling - President EMEA & OSP since 2018

FY2023

DEF 14A filed 2024-04-26

CEO: Rodney C. Sacks & Hilton H. Schlosberg
CEO span: 5
C-suite: 5
Avg tenure: 10 yr

Stable co-CEO era leadership.

Named executive officers (5)

Rodney C. Sacks - Co-CEO since 2021
Hilton H. Schlosberg - Co-CEO since 2021
Thomas J. Kelly - CFO since 2021
Emelie C. Tirre - Chief Commercial Officer since 2024
Guy P. Carling - President EMEA & OSP since 2018

Year-over-year changes

FY2024 → FY2025

Monster transitioned from a co-CEO to a sole CEO model and expanded CEO span with regional CEOs.

CEO span: 5 → 6
C-suite size: 5 → 6
Avg tenure: 9 → 7 yr

reorg Hilton H. Schlosberg - CEO (was Co-CEO) (DEF 14A 2026-03-27)

FY2023 → FY2024

Leadership remained stable with minor role retitling.

CEO span: 5 → 5
C-suite size: 5 → 5
Avg tenure: 10 → 9 yr

retitled Emelie C. Tirre - Chief Commercial Officer (DEF 14A 2025-04-25)

The board

Board of directors

3 directors. 1 of 3 independent (33%). Source: most recent DEF 14A.

Rodney C. Sacks

Chair Inside

Chairman, Monster Beverage Corporation

Director since 1990 · Age 75

Hilton H. Schlosberg

Inside

CEO, Monster Beverage Corporation

Director since 1990 · Age 73

Mark S. Vidergauz

Lead Indep. Independent

CEO, The Sage Group LLC

Director since 1998

The board, organized

Board committees

3 standing committees. Audit and Compensation must be 100% independent under SEC rules; the rest vary.

Audit Committee

100% independent 4 mtgs/yr

Mark S. Vidergauz Chair

Compensation Committee

100% independent 5 mtgs/yr

Mark S. Vidergauz Chair

Nominating and Corporate Governance Committee

100% independent 2 mtgs/yr

Mark S. Vidergauz Chair

Frequently Asked Questions

Who is the CEO of Monster Beverage?

Hilton H. Schlosberg has been the sole CEO since June 13, 2025.

What type of organizational structure does Monster Beverage use?

Monster uses a divisional structure organized primarily by geography.

How many direct reports does Monster Beverage's CEO have?

The CEO has six direct reports, including three regional CEOs.

How has Monster Beverage's leadership changed recently?

In 2025–2026, Monster ended its co-CEO model and promoted regional leaders to CEO roles.

Who reports directly to Monster Beverage's CEO?

The CFO, CSO, General Counsel, Chairman, and the CEOs of the Americas and EMEA & OSP report directly to the CEO.

Sources

Company Proxy, Mar 2026
DEF 14A, Mar 2026
SEC EDGAR: Monster Beverage Corporation DEF 14A Proxy Statement
SEC EDGAR: Monster Beverage Corporation 10-K Annual Report

Reference

Cite this page

If you reference this page in research, analysis, or news writing, use one of the formats below. Citation includes the SEC filing source where applicable.

APA 7th

Creately. (2026). Monster Beverage Corporation organizational structure. Creately. Retrieved , from https://creately.com/org-chart/fortune-500/monster-beverage/

MLA 9th

"Monster Beverage Corporation Organizational Structure." Creately, April 1, 2026, https://creately.com/org-chart/fortune-500/monster-beverage/. Accessed .

Chicago 17

Creately. "Monster Beverage Corporation Organizational Structure." Last modified April 1, 2026. https://creately.com/org-chart/fortune-500/monster-beverage/.

Original SEC source View on SEC ↗

Monster Beverage Corporation. DEF 14A. Filed 2026-03-27. U.S. Securities and Exchange Commission. https://www.sec.gov/Archives/edgar/data/865752/000110465926035990/tm261427d1_def14a.htm

Permanent URL: https://creately.com/org-chart/fortune-500/monster-beverage/ · last updated 2026-04-01

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