internal
Henrique Braun
Chief Executive Officer
Executive
0 yr
8 reports
The Coca-Cola Company ·KO
Four geographic presidents and a COO report directly to the CEO
Food & Beverage · Fortune #69 · Divisional structure · 79K employees · Atlanta, GA
9
CEO span
near peer avg (10)
3.1
Avg span
moderate
3
Max depth
3 levels
3.2 yr
Avg tenure
67%
Internal hires
↑ above industry avg
Consolidated financials FY2025 · period end 2025-12-31 · 10-K
Revenue
$47.9B
Operating income
$13.8B
Net income
$13.1B
Total assets
$104.8B
Shares out
4.30B
Sourced from The Coca-Cola Company DEF 14A · filed 2026-03-16 ↗ View on SEC
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Coca-Cola is organized around powerful geographic divisions, with four regional presidents reporting directly to the CEO. This page maps the executive team, operating-unit structure, leadership changes, and compares Coca-Cola’s model with global beverage peers.
What to model
Use the chart to test org decisions, not just view reporting lines
Start with the public baseline, then use the scenario views and source-backed changes to ask what happens when leadership, span, or team ownership shifts.
Latest signal Henrique Braun moved into Chief Executive Officer
Promoted from COO to CEO effective March 31, 2026.
Source · See change logScenario views in the chart
- Add Chief AI Officer Creates a new executive role to centralize AI, analytics and automation strategy across regions.
- Consolidate EMEA and APAC oversight Tests whether combining two regions under a single president improves coordination and cost efficiency.
Atlas work this supports
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The people
Who's running this
9 executives identified as Named Executive Officers in the most recent SEC proxy. Bar length scales with tenure.
internal
John Murphy
President and Chief Financial Officer
Finance
5 yr
0 reports
internal
Manuel Arroyo
EVP, Chief Marketing and Customer Commercial Officer
Marketing
4 yr
0 reports
internal
Monica Howard Douglas
EVP and Global General Counsel
Legal
4 yr
0 reports
internal
Jennifer Mann
EVP and President, North America Operating Unit
North America
3 yr
0 reports
Luisa Ortega
President, Europe Operating Unit
EMEA
2 yr
0 reports
internal
Bruno Pietracci
President, Latin America Operating Unit
Latin America
4 yr
0 reports
Sanket Ray
President, India & Southwest Asia and Emerging Large Markets
Asia Pacific
2 yr
0 reports
Tapaswee Chandele
EVP and Global Chief People Officer
Human Resources
3 yr
0 reports
The pay
Executive compensation
From the most recent DEF 14A Summary Compensation Table. 1 named executive officers disclosed. Bar length scales with total compensation.
James Quincey $31.2M
- Base salary
- $1.68M
- Stock awards
- $12.52M
- Option awards
- $10.35M
- Non-equity incentive
- $5.03M
- Pension change
- $1.11M
- Other
- $531K
- Fiscal year
- FY2025
- Source
- SEC DEF 14A ↗
The businesses
How The Coca-Cola Company divides the work
3 divisions report into the group CEO. Tile size scales with estimated headcount.
North America Operating Unit
25K employees
EVP and President (Jennifer Mann)
Manages Coca-Cola’s largest revenue market including the U.S. and Canada.
Europe, Middle East & Africa
22K employees
President (Luisa Ortega)
Oversees diverse developed and emerging markets across EMEA.
Latin America
17K employees
President (Bruno Pietracci)
High-growth region with strong sparkling and hydration portfolios.
The thesis
Why this org is unusual
Four geographic operating unit presidents report directly to the CEO alongside core functional leaders.
This emphasizes Coca-Cola’s market-led divisional model, with P&L ownership concentrated in regions rather than product categories. The structure reflects the company’s bottler-centric system and need for local execution at scale.
- CEO succession from COO
- Geographic P&L dominance
The comparison
How The Coca-Cola Company stacks up
Compared with PepsiCo and Nestlé, Coca-Cola maintains a purer geographic divisional model with fewer global product presidents. Peers increasingly mix product-category P&Ls with geography, while Coca-Cola keeps strong regional autonomy paired with centralized brand stewardship.
C-suite size
Reporting depth
Avg C-suite tenure
Has COO / Has CAIO
The Coca-Cola Company — no COO — no CAIO
Nestlé ✓ COO — no CAIO
Current signals
What changed recently
Henrique Braun succeeded James Quincey as CEO in March 2026, with Quincey becoming Executive Chairman.
- promoted
- reorgJames Quincey Executive Chairman
Transitioned from CEO to Executive Chairman on March 31, 2026.
Source
Leadership Timeline
Year-over-year executive structure based on SEC proxy and annual filings.
FY2025
DEF 14A filed 2026-03-16
- CEO
- James Quincey
- CEO span
- 8
- C-suite
- 5
- Avg tenure
- 4.1 yr
Succession planning year ahead of CEO transition.
Named executive officers (5)
- James Quincey - Chairman and CEO since 2017
- John Murphy - President and CFO since 2019
- Manuel Arroyo - Chief Marketing Officer since 2021
- Henrique Braun - Chief Operating Officer since 2023
- Jennifer Mann - President, North America since 2022
Frequently Asked Questions
Who is the CEO of The Coca-Cola Company?
Henrique Braun became CEO on March 31, 2026, succeeding James Quincey.
What type of organizational structure does The Coca-Cola Company use?
Coca-Cola uses a divisional structure organized primarily by geographic operating units.
How many direct reports does The Coca-Cola Company's CEO have?
The CEO has nine direct reports, including regional presidents and functional leaders.
How has The Coca-Cola Company's leadership changed recently?
In March 2026, Henrique Braun was promoted to CEO and James Quincey became Executive Chairman.
Who reports directly to The Coca-Cola Company's CEO?
Direct reports include the CFO, CMO, CHRO, General Counsel, and four geographic operating unit presidents.
Sources
- 8-K Filing, Feb 2026
- SEC EDGAR: The Coca-Cola Company DEF 14A Proxy Statement
- SEC EDGAR: The Coca-Cola Company 10-K Annual Report
Reference
Cite this page
If you reference this page in research, analysis, or news writing, use one of the formats below. Citation includes the SEC filing source where applicable.
APA 7th
Creately. (2026). The Coca-Cola Company organizational structure. Creately. Retrieved , from https://creately.com/org-chart/fortune-500/coca-cola/MLA 9th
"The Coca-Cola Company Organizational Structure." Creately, April 1, 2026, https://creately.com/org-chart/fortune-500/coca-cola/. Accessed .Chicago 17
Creately. "The Coca-Cola Company Organizational Structure." Last modified April 1, 2026. https://creately.com/org-chart/fortune-500/coca-cola/.Original SEC source View on SEC ↗
The Coca-Cola Company. DEF 14A. Filed 2026-03-16. U.S. Securities and Exchange Commission. https://www.sec.gov/Archives/edgar/data/21344/000110465926028215/ko-20260429xdef14a.htmPermanent URL: https://creately.com/org-chart/fortune-500/coca-cola/ · last updated 2026-04-01