internal
Bill Westrate
Chairman and Chief Executive Officer
Executive
3 yr
6 reports
American Family Insurance Group
Mutual insurer with enterprise executives over product brands
Financials · Fortune #202 · Hybrid structure · 11K employees · Madison, Wisconsin, USA
6
CEO span
↓ tighter than peers (avg 9)
3
Avg span
moderate
2
Max depth
2 levels
3.9 yr
Avg tenure
67%
Internal hires
↑ above industry avg
Interactive org chart
American Family Insurance Group organizational chart
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American Family Insurance Group stands out for running its multiple insurance brands under a centralized enterprise executive team rather than separate brand CEOs. This page maps the CEO-led structure, key C-suite roles, and governance model, with analysis and peer comparison for context.
What to model
Use the chart to test org decisions, not just view reporting lines
Start with the public baseline, then use the scenario views and source-backed changes to ask what happens when leadership, span, or team ownership shifts.
Latest signal Bill Westrate moved into Chief Executive Officer
Appointed CEO following Jack Salzwedel’s retirement in July 2022.
Source · See change logScenario views in the chart
- Add Chief AI Officer Create a Chief AI Officer role to centralize advanced analytics and AI strategy across underwriting and claims.
- Shift Technology under COO Move the CIO to report to the COO to tighten alignment between operations and technology delivery.
Atlas work this supports
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The people
Who's running this
7 executives identified as Named Executive Officers in the most recent SEC proxy. Bar length scales with tenure.
internal
Keith Kennedy
Chief Financial Officer
Finance
6 yr
0 reports
internal
Scott Williamson
Chief Operating Officer
Operations
4 yr
0 reports
internal
Kimberly Johnson
Chief Legal and Administrative Officer
Legal
5 yr
0 reports
Pamela Foote
Chief Human Resources Officer
Human Resources
3 yr
0 reports
Amanda Johnson
Chief Marketing Officer
Marketing
2 yr
0 reports
Suresh Reddy
Chief Information Officer
Technology
4 yr
0 reports
The businesses
How American Family Insurance Group divides the work
3 divisions report into the group CEO. Tile size scales with estimated headcount.
Finance
900 employees
Chief Financial Officer (Keith Kennedy)
Oversees financial reporting, capital management, investments, and enterprise planning.
Operations
4K employees
Chief Operating Officer (Scott Williamson)
Manages underwriting operations, claims, customer service, and shared services.
Technology & Digital
2K employees
Chief Information Officer (Suresh Reddy)
Responsible for IT platforms, cybersecurity, data, and digital transformation.
The thesis
Why this org is unusual
American Family Insurance Group is distinctive in maintaining an enterprise-level executive team that sits above its individual insurance brands rather than running fully autonomous product CEOs.
The CEO has a relatively broad span of control, with finance, operations, technology, legal, HR, and marketing all reporting directly at the group level. This reflects the mutual insurer’s emphasis on centralized governance, risk management, and capital allocation across brands such as American Family, CONNECT, and The General. The structure favors consistency and shared services over brand-level independence, which is typical for large mutual insurers.
- Enterprise-level executives oversee multiple insurance brands
The comparison
How American Family Insurance Group stacks up
Compared with other large U.S. property and casualty insurers, American Family’s structure is more centralized at the group level. Peers like State Farm and Nationwide also operate as mutuals with strong enterprise control, while stock insurers such as Travelers or Progressive typically give more autonomy to business …
C-suite size
Reporting depth
American Family Insurance Group
2 levels
State Farm
4 levels
4 levels
5 levels
5 levels
Avg C-suite tenure
Has COO / Has CAIO
American Family Insurance Group ✓ COO — no CAIO
State Farm ✓ COO — no CAIO
Current signals
What changed recently
The most significant recent change was Bill Westrate’s promotion to CEO in 2022 following Jack Salzwedel’s retirement.
- Date not confirmed promotedBill Westrate Chief Executive Officer
Appointed CEO following Jack Salzwedel’s retirement in July 2022.
Source - Date not confirmed new
Frequently Asked Questions
Who is the CEO of American Family Insurance Group?
Bill Westrate has served as Chairman and CEO since July 2022.
What type of organizational structure does American Family Insurance Group use?
It uses a hybrid enterprise structure with centralized group executives overseeing multiple insurance brands.
How many direct reports does American Family Insurance Group's CEO have?
The CEO has six direct reports at the C-suite level.
How has American Family Insurance Group's leadership changed recently?
The most notable change was Bill Westrate’s promotion to CEO in 2022, along with several enterprise-level executive appointments.
Who reports directly to American Family Insurance Group's CEO?
Direct reports include the CFO, COO, CIO, Chief Legal and Administrative Officer, CHRO, and CMO.
Sources
- Company Newsroom, Jul 2022
- Company Newsroom, Jan 2022
Reference
Cite this page
If you reference this page in research, analysis, or news writing, use one of the formats below. Citation includes the SEC filing source where applicable.
APA 7th
Creately. (2026). American Family Insurance Group organizational structure. Creately. Retrieved , from https://creately.com/org-chart/fortune-500/american-family-insurance-group/MLA 9th
"American Family Insurance Group Organizational Structure." Creately, April 1, 2026, https://creately.com/org-chart/fortune-500/american-family-insurance-group/. Accessed .Chicago 17
Creately. "American Family Insurance Group Organizational Structure." Last modified April 1, 2026. https://creately.com/org-chart/fortune-500/american-family-insurance-group/.Permanent URL: https://creately.com/org-chart/fortune-500/american-family-insurance-group/ · last updated 2026-04-01