Perceptual Map vs Positioning Map

A Perceptual Map visually represents how consumers perceive various products or brands based on specific attributes or dimensions, providing insights into consumer opinions and market perception. A Positioning Map, on the other hand, illustrates where products or brands are placed in the market based on strategic attributes such as price, quality, or functionality, focusing on competitive positioning and market strategy. While both maps offer valuable insights, perceptual maps emphasize consumer perception, whereas positioning maps emphasize strategic market placement.

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