2024 Sri Lankan Presidential Election - Candidate Perception

A perceptual map is a visual tool used to illustrate how different entities, such as products, brands, or individuals, are perceived relative to each other based on various attributes. By plotting these entities on a two-dimensional grid, a perceptual map helps to highlight the relative positioning and competitive landscape. This tool is valuable for understanding market dynamics, identifying gaps, and making strategic decisions by visualizing complex data in an easily interpretable format.

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