Multi-dimensional perceptual maps
by Freelance Tasks
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A Multi-Dimensional Perceptual Map is a visual tool used to illustrate how consumers perceive a set of products or brands across multiple attributes or dimensions. It plots products or brands on a graph based on consumer perceptions, helping to identify similarities, differences, and market positioning. This map is invaluable for marketers and strategists to understand competitive landscapes, target market segments, and inform positioning strategies.
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