More Decision Making and Strategic Thinking Templates

Hook Model Template

Hook Model Template

Experiment Canvas Template 2

Experiment Canvas Template 2

Assumption Grid

Assumption Grid

Assumption Grid

Assumption Grid

Opportunity Canvas Template

Opportunity Canvas Template

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Guide and Best Practices

The hook model is a four-phased process that businesses can use to create products or services that are used habitually by consumers.

How to Use the Hook Model?

  • The framework is divided into 4 phases, Trigger, Action, Variable Reward and Investment.
  • The Trigger phase is the set of circumstances that cues the action that builds the habit.
  • In the Action phase list down all the behaviors a customer may take in anticipation of a reward.
  • In the Variable Reward section identify the ways a customer’s problem can be solved based on your unique offering.
  • In the investment section list down the extra work required to increase the likelihood of the customer returning.

More templates and visual ideas for product design

Decision Making Mind Map

Decision Making Mind Map

Team Charter Example

Team Charter Example

Product Roadmap

Product Roadmap

Competitor Profile Template

Competitor Profile Template

Action Plan Template

Action Plan Template

Product Roadmap Template

Product Roadmap Template

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