More HEART Framework Templates and examples

Heart Framework Template

Heart Framework Template

Heart Framework Template 2

Heart Framework Template 2

Hook Model Template

Hook Model Template

Experiment Canvas Template

Experiment Canvas Template

Experiment Canvas Template 2

Experiment Canvas Template 2

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Guide and Best Practices

The HEART Framework is a set of user-centric metrics that was developed to evaluate the quality of user experience and help teams measure the impact of UX changes.

How to use the HEART framework

  • Open a pre-made HEART template on the Creately app and invite team members to share their input on the canvas.
  • The model uses 5 measures; happiness, engagement, adoption, retention, and task success which is plotted on the Y-axis and has ways to measure each on the X-axis. The X-axis lists down Goals, Signals, and Metrics.
  • Begin by filling out the happiness section, which captures users’ satisfaction. Data for this can be gathered from user satisfaction surveys.
  • Engagement captures how regularly users interact with your product.
  • Adoption measures the number of people that use your product in a given period of time. This allows you to understand how well you are capturing a new business.
  • Retention measures how long a customer sticks with your product. If you are seeing a significant churn rate you may need a deeper investigation into how UX design can lead to greater retention.
  • Task success is measured by factors like efficiency (how long it takes users to complete the task) effectiveness (percent of tasks completed), and error rate.

More templates and visual ideas for product design

Decision Making Mind Map

Decision Making Mind Map

Team Charter Example

Team Charter Example

Product Roadmap

Product Roadmap

Competitor Profile Template

Competitor Profile Template

Action Plan Template

Action Plan Template

Product Roadmap Template

Product Roadmap Template

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