BCG Matrix Maker

Q: What are the four quadrants of the BCG Matrix and what do they represent?

The four quadrants are, Stars - High growth, high market share, strong performers needing investment. Cash Cows - Low growth, high market share, profitable units that fund other areas. Question Marks - High growth, low market share, potential to grow or fail depending on strategy. Dogs - Low growth, low market share, underperformers often considered for divestment.

Unlock Growth Insights with Visual Clarity

Take the guesswork out of strategic planning. Use our visual BCG Matrix Creator to assess your competitive landscape and focus your team’s efforts where they’ll deliver the highest return.

Create BCG Matrix Online

Multiple BCG frameworks to analyze your industry's competitive landscape
Collaborate in real-time to align key decisions, and map product positions
Advanced visuals to map your BCG matrix and build strategic plans

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AI BCG Matrix Generator

Smarter Strategy, Sharper Focus

Enter your product details or business units and click ‘Generate’.
Watch Creately instantly map your BCG matrix—highlighting stars, cash cows, question marks, and dogs.
Collaborate with your team to refine priorities, reallocate resources, and build a winning strategic plan—all on a single canvas.

Why teams love Creately’s BCG Matrix Online Templates

Save time – Automatically generate a BCG Matrix in seconds—no more manual plotting or formatting, just instant strategic clarity.
Uncover hidden trends – Spot underperforming units, over-invested resources, and overlooked growth areas to refine your business strategy with confidence.
Privacy-first – All your strategic data stays secure within Creately, with no outside access or data sharing.
Multilingual support – Create and share BCG matrices in multiple languages to ensure seamless strategic planning across global teams.
Objective insights – AI analyzes performance metrics and market position to auto-classify units, ensuring your BCG matrix is data-driven and strategically sound.

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Strategic Planning to Amplify Business Growth

Quickly import your data into Creately’s BCG Matrix Creator to map product performance and market share on one interactive canvas for smarter strategic decisions. With drag-and-drop functionality, you can quickly categorize business units by growth potential and profitability. Add context by attaching documents, links, and notes directly to each item, keeping all relevant information in one place. Intuitive and customizable BCG templates help you structure your strategy clearly and align resources where they’ll deliver the greatest value.

Work Together to Find Great Opportunities

Screenshot of real-time collaboration in Creately's BCG Matrix Maker

Bring cross-functional teams into a shared canvas to align on strategy and uncover high-impact opportunities. Real-time cursors enable everyone to contribute simultaneously, making it ideal for remote or hybrid strategy sessions. With advanced collaborator controls, you can manage access, streamline reviews, and co-edit your BCG matrix effortlessly. Add contextual comments, track follow-ups, and keep all strategic discussions in one place—right where the decisions are made.

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Turn Strategic Insights into Actionable Plans

With a built-in presentation mode, users can turn their BCG matrix into a polished, shareable strategy board—perfect for presenting insights and gaining stakeholder buy-in in just a few clicks. Seamlessly integrate with tools like Slack, Google Workspace, and Confluence to keep your workflow connected. When it’s time to share, export your matrix in SVG, PDF, PNG, or JPEG formats for easy presenting, printing, or collaboration with decision-makers. You can also embed the matrix directly into wikis, dashboards, or documentation to keep strategic planning visible and actionable across the organization.

What is a BCG Matrix Maker?

A BCG Matrix Maker is a visual strategic planning tool that helps businesses analyze their product portfolio or business units based on market growth rate and market share. Named after the Boston Consulting Group, the BCG Matrix categorizes items into four quadrants—Stars, Cash Cows, Question Marks, and Dogs—to guide decisions on where to invest, divest, or develop.

How to Use the BCG Matrix Maker in Creately?

Choose a BCG Matrix Template:
Start by selecting a professionally designed BCG matrix template from Creately’s template library. Whether you’re analyzing product lines, business units, or market segments, there are multiple layout options available. You can also start from a blank canvas and build your own structure from scratch.
Pick the Products and Define the Market:
Choose an area or unit to be analyzed using the BCG matrix. This could be a product line, individual brand or business unit, or the business as a whole. Based on the area you chose for the analysis, define the market. Make sure to pick the most appropriate and relevant market for your unit.
Calculate Relative Market Share and Growth Rates:
Calculate the relative market share for the chosen unit, based on market share or revenue. The measurement should be plotted on the x-axis. Estimate the growth rate of the industry with the help of industry growth reports. This measurement should be plotted on the y-axis.
Add Your Business Units and Market Data:
Place the units you are analyzing on the appropriate box in the BCG matrix template, based on their market share and growth. Creately’s BCG templates use standard frameworks that will help you visualize where each unit falls—Stars, Cash Cows, Question Marks, or Dogs. Invest in the products in the Stars quadrant, consider phasing out the Dogs, milk the Cows and allocate experimental funds for the Question Marks.
Customize the BCG Matrix to Fit Your Strategy:
Once your BCG template is filled in, you can start tailoring it to your needs. Move items via drag-and-drop, update labels, or change quadrant titles to reflect your internal frameworks. Customize the design with your brand colors, fonts, or additional visual elements to make it presentation-ready.
Collaborate & Align in Real-Time:
Invite team members, stakeholders, or clients to work with you on the matrix in real-time. Use live cursors, contextual comments, and collaborative editing to refine strategies together. Control who can edit, view, or comment with detailed permission settings.
Present, Export & Share Seamlessly:
Use Creately’s built-in presentation mode to walk through your matrix during meetings or strategy sessions. When ready to share, export it in PDF, PNG, SVG, or JPEG formats—or embed it directly in documents, dashboards, or internal wikis. Version history ensures you can always track changes or revisit past decisions.
Auto-Generate Your BCG Matrix with AI:
Want to skip manual setup? Try Creately’s AI-powered BCG Matrix Generator. Just describe your business units and relevant market information in a few lines, and click ‘Generate’. Creately will intelligently position your entries within the matrix based on key metrics and strategic insights.

Free BCG Matrix Templates to Get Started

BCG Matrix Template

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BCG Matrix - Growth Share Matrix

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BCG Matrix Template

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BCG Matrix Example

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FAQs About BCG Matrix Maker

What are the four quadrants of the BCG Matrix and what do they represent?

The four quadrants are:

Stars: High growth, high market share – strong performers needing investment.

Cash Cows: Low growth, high market share – profitable units that fund other areas.

Question Marks: High growth, low market share – potential to grow or fail depending on strategy.

Dogs: Low growth, low market share – underperformers often considered for divestment.

When should I use a BCG Matrix in business planning?

Use a BCG Matrix when evaluating your product portfolio, especially during annual planning, market expansion assessments, or when reallocating marketing or R&D budgets.

How does an AI BCG Matrix Maker help in generating a BCG Matrix?

A BCG Matrix Maker can automatically classify products or business units into Stars, Cash Cows, Question Marks, and Dogs by analyzing metrics like market growth and relative market share. It streamlines data processing and reduces the time required for manual analysis.

Can I input my business data to let AI generate the BCG Matrix for me?

Yes, AI-powered BCG Matrix tools like the Creately BCG Matrix Maker allow you to input your product line details, and the tool will automatically place each item in the appropriate quadrant instantly.

Can I customize the categories and labels in the BCG Matrix Maker?

Yes, Creately’s visual customization tools let you rename axes, change quadrant labels, and color-code categories to match your business terminology or presentation style.

Does the BCG Matrix Maker support real-time collaboration?

If you’re using a cloud-based platform like Creately, you can invite team members to co-edit the matrix, leave comments, and update data live during strategy meetings.

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