More Marketing Mix Templates and Examples

Four Ps of Marketing

Four Ps of Marketing

4 Ps of Marketing

4 Ps of Marketing

Marketing Mix 4 Ps

Marketing Mix 4 Ps

7 Ps of Marketing

7 Ps of Marketing

B2B Buyer Persona

B2B Buyer Persona

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Guide and Best Practices

The marketing mix refers to the set of actions a business takes to promote its product or service in the market. And the 4 Ps of the marketing represents a typical marketing mix or the mixture of factors a company can ideally leverage to make the consumer purchase the good or service. The four Ps include product (the good or service), price (what the customer pays to purchase the product), place (the location where the product is marketed), and promotion (advertising efforts taken to promote the product). This model can be used to evaluate your existing marketing strategy.

How to use the 4 Ps of Marketing

  • Once you have identified the product or service you want to bring to the market and promote, run it through each element of the 4 Ps carefully.
  • Gather a team of relevant people to collaborate on identifying and studying the elements of your marketing mix. The session facilitator can record all ideas gathered on a Creately marketing mix template that can later be shared with the rest of the team.
  • Consider the product first. Does it meet the needs of your customers? What features does it have and how will they benefit the user? How will they use it, for what and when? What does it look like? What’s its size, color, weight? How does it differ from that of the competitor?
  • Next move on to the price, which is the amount of money the user is expected to pay for it. Here you need to identify what the value fo the product is to the buyer. Also consider whether there are price points already established in the market for this product, whether you should consider offering any discounts or how increasing or reducing the price of the product will affect the customer.
  • Consider the place where the product will be sold or the distribution method you need to rely on. Here you need to identify where your customers are looking to buy the product (online, in a store, supermarket, etc.). Look for what tactics your competitors use and adapt them to suit your strategy.
  • Next, discuss the promotion of your product or service. How will you promote your product to your market and what channels will you use? Can you rely on online marketing or conventional media platforms like TV, radio or magazines? Is there an ideal time to reach your target audience? How should you form your message?
  • Review your marketing mix regularly. With the changes that occur in the external and internal environment, you may need to adjust your marketing mix from time to time to stay effective.

More templates and visual ideas for marketing

Customer Profile Template

Customer Profile Template

Marketing Action Plan

Marketing Action Plan

Affinity Diagram

Affinity Diagram

Product Roadmap

Product Roadmap

Five Product Levels

Five Product Levels

Brand Equity Model Template

Brand Equity Model Template

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